UM Appoints Sasha Savic Global CEO
NEW YORK, Feb. 6, 2023 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, today announced the appointment of Sasha Savic to Global Chief Executive Officer. Savic, an IPG alumnus, will set the vision for the agency's global growth while overseeing strategy, product, operations and management of clients including American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony, among others. He will report directly to Mediabrands Global CEO, Eileen Kiernan.
- NEW YORK, Feb. 6, 2023 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, today announced the appointment of Sasha Savic to Global Chief Executive Officer.
- New UM Global CEO Sasha Savic to Drive Industry-Leading Global Agency Network into Next Chapter of Growth.
- As Global CEO, Savic will galvanize the UM community around a growth mindset, leveraging the agency's industry-leading data capabilities to optimize and energize its go-to-market strategy.
- Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO for nearly a decade.