More Than 75 Percent of Americans Think They Should Increase Their Whole Grain Intake, According to a New Survey From the Oldways Whole Grains Council
The Oldways Whole Grains Council's survey asked 1,500 American adults about their whole grain eating habits and perceptions.
- The Oldways Whole Grains Council's survey asked 1,500 American adults about their whole grain eating habits and perceptions.
- Trend #1: Consumers see the Whole Grain Stamp as the second-most useful packaging symbol, after the Nutrition Facts Panel.
- With whole grain intake on the rise, consumers are increasingly turning to the Whole Grain Stamp as a trusted tool for identifying whole grain products.
- Three-quarters of Millennials (72%) say they think of whole grains when they think of foods that are sustainable and environmentally friendly.