YOUTH EXPOSED HUNDREDS OF MILLIONS OF TIMES TO NONCOMPLIANT ALCOHOL ADS ON CABLE TV
With support from the Centers for Disease Control and Prevention (CDC), the Abt/Boston University team is monitoring total and noncompliant youth exposure to alcohol ads on cable TV.
- With support from the Centers for Disease Control and Prevention (CDC), the Abt/Boston University team is monitoring total and noncompliant youth exposure to alcohol ads on cable TV.
- The study found that:
Total youth exposure to alcohol ads on cable TV decreased by 16 percent, and noncompliant exposure decreased by 26 percent. - The 25 alcohol brands with the most noncompliant alcohol ad exposure were responsible for 71 percent of all noncompliant ads.
- By monitoring alcohol ads on cable TV, we can help hold the alcohol industry accountable to its guidelines designed to prevent adolescent alcohol use.