Checkoff

Beef Checkoff-Funded Educator Program Helps Cultivate New Generation of Informed Consumers

Retrieved on: 
Sunday, November 12, 2023
Cowboy, Research, Safety, STEM, Checkoff, Food, Learning, Student, Multimedia, Element, Methane, CBB, Wood, Knowledge, Farm, Education, Livestock, Tourism, Tutoring, Beef cattle, Science, Boston, Engineering, Agriculture

DENVER, Nov. 12, 2023 /PRNewswire-PRWeb/ -- Far fewer schoolchildren today are exposed to agriculture, which often means they don't fully understand how their food is produced or where it comes from. That's why the Beef Checkoff is working with one of its contractors, the American Farm Bureau Foundation for Agriculture (ABFA), to bring agriculture back to the classroom.

Key Points: 
  • A Beef Checkoff-funded program is connecting agriculture with science to help STEM educators foster a new generation of consumers who better understand where their food comes from.
  • Connecting agriculture with science helps these STEM educators foster a new generation of consumers who are better informed about beef and beef production.
  • Missouri beef producer and Cattlemen's Beef Board (CBB) member Patty Wood says the On The Farm program particularly resonates with her as a former educator.
  • "Connecting agriculture with science helps these STEM educators foster a new generation of consumers who are better informed about beef and beef production," Wood said.

Beef Checkoff's Producer Communications Efforts Necessary to Shape Current, Future Programs

Retrieved on: 
Friday, September 29, 2023
Drive, CBB, Feedback, Social media, Multimedia, The Drive, Cowboy, Sale, Beef. It's What's for Dinner, Newsletter, Publication, Investment, USDA, AG, Cattle, Springer, News, Livestock, Security (finance), Online shopping, Checkoff

DENVER, Sept. 29, 2023 /PRNewswire-PRWeb/ -- Since 1988, beef producers have funded the national Beef Checkoff by paying a mandatory $1 per head on the sale of live domestic and imported cattle, overseen by the Cattlemen's Beef Board (CBB) and the USDA. While the Beef Checkoff has been around for decades, some beef producers have questions about how their dollars are being spent. That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.

Key Points: 
  • That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.
  • While the Beef Checkoff has been around for decades, some beef producers have questions about how their dollars are being spent.
  • That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.
  • The Producer Communications program's goal is to inform producers with operations of all shapes and sizes about how Checkoff dollars are driving beef demand.

Beef Checkoff Funds Nutrition and Health Research to Connect with New Consumer Audiences

Retrieved on: 
Friday, August 18, 2023
Pinterest, Zinc, CBB, Parent, Dietary Guidelines for Americans, Pediatrics (journal), Nutrient, American Academy, DGA, Spotify, Research, Lippincott Williams & Wilkins, Beef. It's What's for Dinner, Family medicine, Iron, Beef, Checkoff, American Academy of Family Physicians, Health, Caregiver, Woman, American Academy of Pediatrics, Birth control, Animal husbandry, Nutrition, Pediatrics

DENVER, Aug. 18, 2023 /PRNewswire-PRWeb/ -- The Beef Checkoff's principal goal is to successfully drive demand for beef. To accomplish that goal, the program must engage with a broad range of consumers. Now, the Checkoff is expanding its efforts and working to reach different consumer audience segments.

Key Points: 
  • To accomplish that goal, the program is expanding its efforts and using health and nutrition research to reach new consumer audiences.
  • DENVER, Aug. 18, 2023 /PRNewswire-PRWeb/ -- The Beef Checkoff's principal goal is to successfully drive demand for beef.
  • "The Beef Checkoff's nutrition and health research is not only driving more demand for beef – it's also giving parents and health professionals the resources they need to help infants, toddlers and adolescents build healthy, strong minds and bodies."
  • "Now, as a co-chair of the Beef Checkoff's Nutrition and Health Committee, I'm applying my interest in healthy eating to help drive beef demand.

Beef Industry Producers Must Share Their Environmental Stories

Retrieved on: 
Thursday, March 30, 2023
Taste, Connect, Human, Food, NCBA, Education, Genetics, Perception, Livestock, Research, National Cattlemen's Beef Association, Movement, Beef. It's What's for Dinner, Plant, Protein, Cattle, Climate Week NYC, Farm, Meat, Capital Connection (TV programme), Environment, Crowding, Safety, Wetland, Beef cattle, Pig, Beef, Checkoff

DENVER, March 30, 2023 /PRNewswire-PRWeb/ -- Today's consumers are very concerned with where their food comes from and how it's raised. According to a September 2022 white paper, "Today's Beef Consumer," produced by the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, 21% of survey respondents had a negative perception of beef production practices. That's one reason why beef producers like John Ferry of Corinne, Utah are speaking up and telling consumers how they care for their land and their livestock.

Key Points: 
  • The Beef Checkoff is using a combination of research and education to share producers' stories with consumers who are concerned about beef production practices.
  • According to a September 2022 white paper, " Today's Beef Consumer ," produced by the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, 21% of survey respondents had a negative perception of beef production practices.
  • The Beef Checkoff is committed to providing education and correcting misinformation about beef and the environment while gaining consumers' confidence.
  • Real beef producers share their beef stories and how they care for their cattle and land.

The Most Wonderful Appetizers and Side Dishes to Beef Up Your Celebration This Year

Retrieved on: 
Tuesday, December 13, 2022
USDA, Ranch, NCBA, Cattle, Beef. It's What's for Dinner, Sale, Cheese, National Cattlemen's Beef Association, U.S. Department of Agriculture Cotton Annex, Checkoff, Diplomatic Reception Rooms, U.S. Department of State, Restaurant, Baking, Livestock, Beef

DENVER, Dec. 13, 2022 /PRNewswire/ -- While a classic roast is always a showstopper for holiday meals it doesn't have to end there. Whether you're hosting and looking for some appetizer inspiration or a guest charged with bringing an appetizer, the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, has you covered with beefy new recipes that are sure to please a hungry crowd.

Key Points: 
  • Beef.
  • Whether you're hosting and looking for some appetizer inspiration or a guest charged with bringing an appetizer, the Beef.
  • brand, funded by the Beef Checkoff, has you covered with beefy new recipes that are sure to please a hungry crowd.
  • The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

Celebrity Chefs Develop Beef Recipes to Help you Make the Most of Your Meals

Retrieved on: 
Monday, August 29, 2022
Beef. It's What's for Dinner, Diplomatic Reception Rooms, U.S. Department of State, The Final Table, Female, National Cattlemen's Beef Association, Checkoff, Ranch, Personality, Rib cage, Sale, Beef, Netflix, USDA, NCBA, HBO Max, U.S. Department of Agriculture, Office of Inspector General, Cattle, Food Network, Top Chef, Cooking Channel, Restaurant, Livestock

DENVER, Aug. 29, 2022 /PRNewswire/ -- It's no secret that everybody is looking for ways to save these days, and with that means getting creative in the kitchen. Luckily, beef's great versatility makes it easy with endless meal options from night one to leftovers. Making it even easier, six celebrity chefs have partnered with the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, for a new video series - "Making the Most of Your Meals" The series features the chefs as they create multiple meals from one delicious cut of beef.

Key Points: 
  • Making it even easier, six celebrity chefs have partnered with the Beef.
  • brand, funded by the Beef Checkoff, for a new video series - "Making the Most of Your Meals" The series features the chefs as they create multiple meals from one delicious cut of beef.
  • The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff Program.
  • The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

Beef Checkoff Using Influencer Marketing to Drive Beef Demand

Retrieved on: 
Friday, June 24, 2022
Knowledge, Hugh Acheson, Beef. It's What's for Dinner, USDA, Research, Top Chef, LA Weekly, Marketing, Growth, Sale, Radio, Personality, Internet, Restaurant, Internet celebrity, Cattle, Health, Interview, Time, Taste, CBB, The New York Times, Ranch, Social media, Baking, Public relations, Livestock, Checkoff, Genetically modified food, Beef

DENVER, June 24, 2022 /PRNewswire-PRWeb/ -- While social media may have gotten its start with the younger generation, its eruptive growth has spread across audiences of all ages. That growth has led to the rise of influencer marketing as a popular way to promote products and services – yes, even beef.

Key Points: 
  • Sallie Miller, Cattlemen's Beef Board member and co-chair of the Beef Checkoff's Domestic Marketing Committee, explains how and why the Beef Checkoff is using influencer marketing to share those qualities and more with a broader range of consumers.
  • That growth has led to the rise of influencer marketing as a popular way to promote products and services yes, even beef.
  • "These are all questions that my fellow members of the Cattlemen's Beef Board's Domestic Marketing Committee and I had before we started investigating the world of influencer marketing."
  • "That's precisely why influencer marketing has become an important tool for the Beef Checkoff as it continues to drive beef demand."

Spend the Day Celebrating Mom with Unique, Hassle-Free Recipes from Beef. It's What's For Dinner.

Retrieved on: 
Tuesday, May 3, 2022
NCBA, U.S. Department of Defense Strategy for Operating in Cyberspace, Time, National Cattlemen's Beef Association, Work, Checkoff, Cattle, Egg, Family, U.S. Department of Agriculture, Office of Inspector General, Ranch, Cheese, Sale, USDA, Beef. It's What's for Dinner, Grocery store, Fast food, Livestock

DENVER, May 3, 2022 /PRNewswire/ -- A special gift and a homemade card will always make her smile. Pair that with a delicious meal that she doesn't have to make to give mom the perfect, relaxing Mother's Day treat! After a busy week juggling home life, work, and other projects, it's important to give mom that much-needed break she deserves. That's why Beef. It's What's For Dinner., funded by the Beef Checkoff, is serving up a few beefy recipes that will not only look like you put in the hours to impress, but will taste like you did as well.

Key Points: 
  • Pair that with a delicious meal that she doesn't have to make to give mom the perfect, relaxing Mother's Day treat!
  • After a busy week juggling home life, work, and other projects, it's important to give mom that much-needed break she deserves.
  • Put a flower in a vase, have the kids get the tray ready and surprise mom with this Country Style Waffle Sandwich breakfast in bed.
  • The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

The Original Conservationists and Their Herds: The Key to Solving the Climate Crisis

Retrieved on: 
Thursday, April 21, 2022
Water, Family, FAO, Checkoff, Vegetable, Gallatin County, Montana, Water quality, Cattle, Tourism, Sale, Livestock, National Cattlemen's Beef Association, Beef. It's What's for Dinner, Natural Resources, U.S. Department of Agriculture Cotton Annex, Ranch, Erosion, NCBA, Solar energy, Soil, Blackbeard, U.S. Department of Defense Strategy for Operating in Cyberspace, Health, Moisture, USDA, Yellowstone National Park, Agriculture, Hunting, Milk, Fish

DENVER, April 21, 2022 /PRNewswire/ -- The U.S. is home to some of the most beautiful land in the world along with beef farmers and ranchers who have spent decades dedicating their work to preserving it. Because of their dedication, the U.S. produces the most sustainable beef in the world.1

Key Points: 
  • With thousands of new residents moving to the area every day, Strickland saw the opportunity to educate newcomers on the importance of ranch lands.
  • As if it weren't already clear that Earth Day is near and dear to Strickland's heart, it's also his birthday.
  • Feddes is a third-generation cattle rancher who, along with his father, runs Feddes Red Angus in the Gallatin Valley.
  • In addition to selling high-quality beef, the Feddes family is known for their efforts to promote healthy soil.

The Best Beef Trends of 2021 and 2022

Retrieved on: 
Wednesday, January 12, 2022
Ranch, Rib steak, Love, Beef. It's What's for Dinner, Life, National Cattlemen's Beef Association, U.S. Department of Defense Strategy for Operating in Cyberspace, Internet, Cheese, NCBA, U.S. Department of Agriculture Cotton Annex, Cattle, Multimedia, Sale, Vegetable, TikTok, Checkoff, Butter, USDA, Social media, Cooking, Beef cattle, Baking, Fast food, Birria

DENVER, Jan. 12, 2022 /PRNewswire/ --As 2021 continued throwing curveballs one thing remained steady consumers' love of beef.

Key Points: 
  • DENVER, Jan. 12, 2022 /PRNewswire/ --As 2021 continued throwing curveballs one thing remained steady consumers' love of beef.
  • As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022.
  • The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff.
  • The Beef Checkoff is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.