Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers
NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment.
- By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment.
- Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers.
- "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said.
- This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes.