Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation Initiatives
NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Ipsos MMA, Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Lakshimi Sarju has joined the company as Vice President, Analytic Consulting and will also be playing an expanded role in supporting Ipsos MMA's innovative Unified Marketing Mix Modeling & Agile Attribution capabilities.
- Innovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience
NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Ipsos MMA, Inc . - Lakshimi joins Ipsos MMA from Horizon Next, a division of Horizon Media agency, where she led a team of analysts through all phases of advanced analytics including marketing mix modeling , structural equation modeling, match market testing and ad-hoc analyses.
- "We are excited to welcome Lakshimi to our management team," said Patrick Cummings, CEO of Ipsos MMA.
- Lakshimi holds a Master of Science in Statistics & Probability from City College of New York and a Bachelor of Science from Trinity College, Hartford, CT.