KeHE Fuels Growth for Fresh with New Fresh Marketplace
The national distributor rolled out the KeHE Fresh Marketplace ™ at the 2024 KeHE Summer Show.
- The national distributor rolled out the KeHE Fresh Marketplace ™ at the 2024 KeHE Summer Show.
- “We have long been committed to Fresh products, but the KeHE Fresh Marketplace launch really helps define what makes our approach distinct,” said Laura Stidham, Specialty Cheese Category Manager at KeHE.
- The company strengthened its Fresh and innovative product portfolio and advanced key strategic visions — including the KeHE Fresh Marketplace — to elevate consumers’ experience and empower retailers to distinguish themselves.
- During the launch of Fresh Marketplace, KeHE shared new visuals, messaging, and training materials that bring the brand to life.