Better Foods of Shinsegae Food Participates in NPEW to Accelerate Entry to U.S. Plant-based Food Market
Better Foods , Shinsegae Food’s (KRX: 031440) alternative food subsidiary, embarked on the U.S. market expansion by introducing ‘You are What you Eat,’ a plant-based food brand, at the Natural Product Expo West (NPEW) 2024.
- Better Foods , Shinsegae Food’s (KRX: 031440) alternative food subsidiary, embarked on the U.S. market expansion by introducing ‘You are What you Eat,’ a plant-based food brand, at the Natural Product Expo West (NPEW) 2024.
- The NPEW, a leading exhibition introducing global natural food trends, stands as the world’s largest natural food show.
- Following the latest participation, Better Foods has reflected the global plant-based food trend and sped up the U.S. market entry by adopting strategies customized to the local market.
- “By participating in the NPEW 2024, we could verify the global market potential of plant-based food products using healthy ingredients,” a Better Foods official said.