Near Provides Greater Palm Springs Precise Insights on Global Visitor Patterns as Travel Recovers to Pre-Pandemic Levels
PASADENA, Calif., June 30, 2022 /PRNewswire/ -- As travel rebounds to pre-pandemic levels, Near, a global SaaS leader in privacy-led data intelligence on people, places, and products, is working with Greater Palm Springs to provide insights into where both its domestic and international travelers are coming from to help it understand its business better, make smarter resource decisions, and to better leverage the recovery in tourism in the wake of COVID-19. To assist in this effort, Near is providing Greater Palm Springs its Tourism Dashboard and Origin Market Length of Stay datasets, which are created specifically for analyzing the tourism market, both internally for the company, as well as for sharing with its industry partners.
- Greater Palm Springs attracts over 14 million visitors annually, with 6.4 million of those visitors staying overnight.
- Everyone at Near has always been responsive and easy to work with while also accommodating all our requests," said Gary Orfield, Director of Tourism Development, at Greater Palm Springs.
- Thanks in part to these recommendations, Palm Springs International Airport has set ten monthly records since June 2022.
- "Near is empowering Greater Palm Springs with the data and insights it needs to make strategic business decisions that will help increase its ROI and the overall tourist experience," said Anil Mathews, Founder, and CEO at Near.