Second Edition of 'The Next CMO' Provides a Practical Guide to Operational Marketing Excellence for the New Generation of Marketing Leaders
The rapid evolution of the marketing profession and the need for even more agile marketing drove the thinking behind the second edition of a new book aimed at providing chief marketing officers (CMOs) and aspiring marketing leaders with practical guidance to operationalize marketing strategies.
- The rapid evolution of the marketing profession and the need for even more agile marketing drove the thinking behind the second edition of a new book aimed at providing chief marketing officers (CMOs) and aspiring marketing leaders with practical guidance to operationalize marketing strategies.
- Building on the success of the first edition, the second edition of " The Next CMO A Guide to Operational Marketing Excellence " provides a guide for creatingwinning marketing plans, executing against strategies, optimizing budget, and measuring true business value.
- The book provides contemporary models, practical approaches and templates to help readers structure their own marketing strategy, along with using a best-practices approach to achieve success.
- The second edition includes many updates and several new chapters focusing on marketing strategy, best practices for presenting marketing results to the CEO, and exclusive data generated from the Operational Marketing Index on the current state of marketing operations.