Conversion marketing

Drift Defines Future of Conversational Marketing with New AI-Powered Innovations

Retrieved on:

Tuesday, October 3, 2023

BOSTON, Oct. 3, 2023 /PRNewswire/ -- Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curated, personalized experiences to every unique buyer in real-time.

Key Points:

Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships," said Matt Tippets, SVP of Product at Drift.
"Drift is disrupting the category they created and now, they're helping transform the future of marketing with artificial intelligence," said Matt Mullin, Sr. Director of Global Marketing Operations and Campaign Strategy at Tenable.
This gives website visitors the personalized, always-on omnichannel experiences they expect, which in turn, generates quality pipeline for marketing teams.
Drift will deliver a virtual keynote at 1 p.m. ET/10 a.m. PT today to elaborate on the company's vision for the future and to demo the product announced, and the benefits for current and prospective Drift customers.

Conversant Group Hires Tod Grantham as VP of Professional Services

Retrieved on:

Thursday, August 17, 2023

Xerox, Tod, Security First Network Bank, RCMP Technical Security Branch, Organization, Conversion marketing, Professional services, Grantham, International Network Services Inc., Oracle, BT Global Services, Management

CHATTANOOGA, Tenn., Aug. 17, 2023 /PRNewswire/ -- Conversant Group, an innovative provider of "Secure First" infrastructure and cybersecurity services, has added Tod Grantham as the company's vice president of Professional Services to their growing slate of senior leaders. Grantham will take over the leadership of the rapidly growing Professional Services team, which delivers large-scale infrastructure and security solutions. Conversant Professional Services help customers efficiently and effectively resolve their security issues and gaps as previously known or discovered during the company's technical/security assessments and breach recovery work. Grantham will help drive more efficient, scalable processes, end-to-end delivery and ongoing customer satisfaction. Grantham has over 30 years of experience leading the delivery, operational efficiency and customer satisfaction of professional services organizations and has contributed his leadership to such heavyweight technology leaders as BT Global Services, Oracle and Xerox.

Key Points:

CHATTANOOGA, Tenn., Aug. 17, 2023 /PRNewswire/ -- Conversant Group , an innovative provider of "Secure First" infrastructure and cybersecurity services, has added Tod Grantham as the company's vice president of Professional Services to their growing slate of senior leaders.
Grantham will take over the leadership of the rapidly growing Professional Services team, which delivers large-scale infrastructure and security solutions.
Conversant Professional Services help customers efficiently and effectively resolve their security issues and gaps as previously known or discovered during the company's technical/security assessments and breach recovery work.
"Tod is the ideal addition to Conversant Group with his proven leadership, decades of experience delivering large, complex professional services and his passion for white-glove service," said Brandon Williams, Conversant Group Chief Technology Officer.

LivePerson Ranked Best-In-Class in G2's Enterprise Implementation Index for Intelligent Virtual Assistants

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Thursday, June 15, 2023

Cloud, Natural language processing, IVA, Conversation, LivePerson, Conversion marketing, LPSN, Chatbot, Augmented reality, Software, Cryptocurrency, Online shopping, G2

NEW YORK, June 15, 2023 /PRNewswire/ -- LivePerson (Nasdaq: LPSN), a global leader in Conversational AI, today announced that its Conversational Cloud platform has been ranked first in the G2 Enterprise Implementation Index for Intelligent Virtual Assistants.

Key Points:

Based on software buyer reviews, LivePerson earned top spot in IVA marketplace index and was named a Leader in conversational marketing and bot platform reports
NEW YORK, June 15, 2023 /PRNewswire/ -- LivePerson (Nasdaq: LPSN), a global leader in Conversational AI, today announced that its Conversational Cloud platform has been ranked first in the G2 Enterprise Implementation Index for Intelligent Virtual Assistants .
This recognition is based on real user responses to reviews and questions on G2, the world's largest and most trusted software marketplace.
Within the Intelligent Virtual Assistants index, LivePerson's platform also earned the top ranking in specific categories: Most Implementable, Easiest Setup, and Fastest Implementation.
G2 defines intelligent virtual assistants (IVAs), also known as virtual agents and digital employees, as experiences that allow businesses' customers to engage with them conversationally.

Marketing and Branding Agency Celebrates Three Decades of Growing Ethical Brands

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Thursday, May 4, 2023

Lead, Advertising, OMT, Life, Marketing, Stevia, Conversion marketing, Organic, Growth, Coffee, Woman, PR, Auction

SANTA BARBARA, Calif., May 4, 2023 /PRNewswire/ -- Christie & Co, an award-winning full-service strategic branding, marketing and growth agency, has been guiding mission-driven brands from dream to mainstream since 1992. More than thirty years ago, Gillian Christie had a vision to seek out brands doing good and help them grow. She has since built one of the most recognized and revered agencies across multiple industries.

Key Points:

SANTA BARBARA, Calif., May 4, 2023 /PRNewswire/ -- Christie & Co , an award-winning full-service strategic branding, marketing and growth agency, has been guiding mission-driven brands from dream to mainstream since 1992.
More than thirty years ago, Gillian Christie had a vision to seek out brands doing good and help them grow.
Christie & Co has helped many companies forge pathways to realize their missions, achieving proven success at growing companies across a variety of industries.
Christie & Co is a full-service growth agency specializing in branding, PR, market research, advertising and marketing experience.

Conversant Group Hires Slate of Senior Leaders to Scale with Robust Customer Demand

Retrieved on:

Wednesday, March 8, 2023

Security First Network Bank, Growth, Education, Domestic Emergency Support Team, Sales engineering, Conversion marketing, Management

CHATTANOOGA, Tenn. , March 8, 2023 /PRNewswire/ -- Conversant Group, an innovative provider of "Secure First" infrastructure and cybersecurity services, has hired four senior business leaders to lay more expansive foundations for rapid growth. The company, which was founded in 2009, grew revenues over 50% in 2022 (year over year) and formed three "sister companies" (or "battalions") to specialize their offerings toward their customers' unique proactive and reactive infrastructure and cybersecurity requirements. In 2022, Conversant also expanded their employee base by more than 50%; their most recent senior leader hires include:

Key Points:

In 2022, Conversant also expanded their employee base by more than 50%; their most recent senior leader hires include:
William Cordio: Logistics Captain (vice president of operations equivalent) for the Fenix24 Battalion.
Cordio will lead efficiency and scalability initiatives and oversee all Fenix24 processes, infrastructure, platforms and daily operations.
Gary Schafer: Managing Director, Conversant Group.
Jeffrey Slapp: Director of Sales Engineering, Conversant Group.

TrueCar Announces New Leadership Appointments

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Tuesday, February 21, 2023

TrueCar, SVP, Acquisition, Ulta, Conversion marketing, Mach, Forecasting, Marketing, Partnership, Growth, Consumer, Hurley, Ford, Whole Foods Market, Management, Finance, ModCloth

SANTA MONICA, Calif., Feb. 21, 2023 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE) the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, today announced new leadership appointments.

Key Points:

SANTA MONICA, Calif., Feb. 21, 2023 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE) the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, today announced new leadership appointments.
"These leadership moves will assure TrueCar remains focused on introducing innovation that can be quickly scaled in the marketplace, delivering value to our dealers and consumers," said Mike Darrow, President and CEO at TrueCar.
He was appointed to the dual role in February 2022 after joining TrueCar in 2021 as Chief Financial Officer.
He joins TrueCar from Nogin, a tech-enabled marketing and ecommerce agency, where he served as Executive Vice President and Chief Commerce Officer.

Drift Becomes A Microsoft Dynamics 365 Partner

Retrieved on:

Tuesday, December 6, 2022

BOSTON, Dec. 6, 2022 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced it has become a Microsoft independent software vendor (ISV) partner to further unlock the power of conversational marketing and sales and to accelerate innovation and value for Drift customers globally, many of which already leverage Microsoft solutions. Drift's integrations with Microsoft Dynamics 365 and Microsoft Teams lets companies personalize their customer journey to build quality pipeline and increase sales velocity. Since the integration is bidirectional, customers can also strengthen their customer relationship management (CRM) as their single source of truth.

Key Points:

Drift's integrations with Microsoft Dynamics 365 and Microsoft Teams boosts sales and marketing efficiency, accelerates revenue growth and delivers a better buyer experience
BOSTON, Dec. 6, 2022 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced it has become a Microsoft independent software vendor (ISV) partner to further unlock the power of conversational marketing and sales and to accelerate innovation and value for Drift customers globally, many of which already leverage Microsoft solutions.
Drift's integrations with Microsoft Dynamics 365 and Microsoft Teams lets companies personalize their customer journey to build quality pipeline and increase sales velocity.
Drift customers can now access the following features and benefits within Microsoft Dynamics 365 and Microsoft Teams:
Microsoft Dynamics 365: With Drift's two-way integration with Microsoft Dynamics 365, companies easily maintain a single source of truth for CRM data, take action when buyers are on their site and build their pipeline faster.
To learn more about Drift becoming a Microsoft Dynamics 365 partner, please visit: https://drift.ly/Microsoft
Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation.

Drift Expands Conversational Sales Offering to Increase Sales Productivity Amid Turbulent Market Conditions

Retrieved on:

Wednesday, October 12, 2022

Cloud, Conversion marketing, Time, Hand, Parity, Geography, Artificial intelligence, Encapsulated PostScript, Marketing, Drift, Weather, Solution, Real estate, Sales, Online shopping

BOSTON, Oct. 12, 2022 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced an expanded offering for its Drift Conversational Sales suite, designed to make sales teams more productive and help companies weather ongoing market volatility. Drift Conversational Sales enables sellers to jumpstart conversations, build quality pipeline and maximize sales velocity using real-time insights and omni-channel communications.

Key Points:

Drift Conversational Sales enables sellers to jumpstart conversations, build quality pipeline and maximize sales velocity using real-time insights and omni-channel communications.
Drift Conversational Sales consolidates the tech stacks sales reps are using into a single, powerful solution that enables them to work more efficiently by providing insight into how and when to most effectively engage buyers.
"Drift Conversational Sales uses AI to accelerate conversations with prospects and helps businesses hit pipeline targets without additional resources."
Drift Conversational Sales builds on Drift's mission to change the way businesses buy from businesses by providing innovative solutions that help sales teams thrive, regardless of market uncertainty and changing buyer behaviors.

6sense Products Earn 129 Awards in Fall 2022 G2 Reports

Retrieved on:

Thursday, September 22, 2022

Game Changer, Conversion marketing, SAN, Chief customer officer, Organization, LinkedIn, Business development, Big data, B2B, High performance organization, Video game, Marketing

SAN FRANCISCO, Sept. 22, 2022 /PRNewswire/ -- 6sense, the leading platform for B2B organizations generating predictable revenue, today announced that 6sense's family of products were recognized for a total of 129 awards in the G2 Fall 2022 Reports. 6sense Revenue AI™ earned 67 top awards, receiving 49 Leader awards and was listed across 11 categories as a Leader for the fourth consecutive reporting period.

Key Points:

SAN FRANCISCO, Sept. 22, 2022 /PRNewswire/ -- 6sense , the leading platform for B2B organizations generating predictable revenue, today announced that 6sense's family of products were recognized for a total of 129 awards in the G2 Fall 2022 Reports.
6sense Revenue AI earned 67 top awards, receiving 49 Leader awards and was listed across 11 categories as a Leader for the fourth consecutive reporting period.
Slintel and Saleswhale, both 6sense companies, earned 61 awards for this Fall G2 report, including 11 Leader and 22 High Performer awards.
6sense was listed as a Leader in 11 G2 Fall 2022 Grid categories:

Drift Named a Leader in Enterprise Conversation Automation Solutions

Retrieved on:

Thursday, September 1, 2022

Cloud, James Forrest (New Zealand cricketer), APM Automation Solutions, Artificial intelligence, Solution, Conversion marketing, CPO, CAS, Automation, Marketing, Online shopping, Sales, Drift

BOSTON, Sept. 1, 2022 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced it has been recognized as a Leader in The Forrester New WaveTM: Conversation Automation Solutions, Q3, 2022 report. The report identified, researched and evaluated 10 service providers across 10 criteria in the Conversation Automation Solutions (CAS) market – Forrester characterizes this market by the facilitation of two-way conversations, automation and artificial intelligence (AI) to scale, and extensibility into the broader B2B technology ecosystem.

Key Points:

Drift Conversation Cloud Receives Differentiated Rating in Market Approach, Conversation Delivery and Performance Insights Criteria
BOSTON, Sept. 1, 2022 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced it has been recognized as a Leader in The Forrester New Wave TM : Conversation Automation Solutions, Q3, 2022 report.
Drift was named a leader in the CAS market and cited as a best fit for "companies focused on enabling their buyers digitally."
The report also notes that "marketing, sales, and virtual assistants collaborate in real time" to progress deals in the enterprise using the Drift Conversation Cloud.
Earlier this year, Drift introduced the Drift Conversation Cloud , which combines Drift's three core solutions to seamlessly integrate marketing, sales and service.