Screenvision

SCREENVISION MEDIA ANNOUNCES 2024 UPFRONT CELEBRATION OF CINEMA

Retrieved on: 
Wednesday, March 6, 2024

NEW YORK, March 6, 2024 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content partnership opportunities for top-tier cinema exhibitors, today announced plans to hold the company's annual Upfront presentation on Tuesday, May 14, at 7:00pm in the Frederick P. Rose Hall located within Jazz at Lincoln Center.

Key Points: 
  • "Despite the constant shifts in consumer behavior, we continue to see the enduring appeal of communal events like moviegoing," said Screenvision Chief Revenue Officer Christine Martino.
  • "Our Upfront offers an opportunity to highlight Screenvision's leadership in the sector and the strength of our robust network, especially as cinema emerges with the highest attention in media delivering impact that advertisers crave while engaging with hard-to-reach young, diverse audiences.
  • Given the strong late of films expected throughout 2024 and 2025, Screenvision expects its Upfront to once again exceed expectations.
  • In 2022 Screenvision welcomed Flo Rida and last year attendees were treated to a show from Busta Rhymes.

Blue Wolf Capital Announces Promotions Across Business Functions

Retrieved on: 
Thursday, January 4, 2024

Blue Wolf Capital Partners LLC (“Blue Wolf” or “the firm”), a middle market private equity firm specializing in the healthcare and industrial sectors, today announced a number of promotions across the firm.

Key Points: 
  • Blue Wolf Capital Partners LLC (“Blue Wolf” or “the firm”), a middle market private equity firm specializing in the healthcare and industrial sectors, today announced a number of promotions across the firm.
  • “I am delighted to share several well-earned promotions that recognize hard work and contributions in support of our firm,” said Jeremy Kogler, Managing Partner at Blue Wolf Capital.
  • Grill, Blue Wolf announced several other promotions, including:
    Mr. Baldwin joined Blue Wolf in 2021 after serving as a Senior Strategy Analyst at Accenture and as an Analyst in the Global Industrials investment banking group at Credit Suisse.
  • Ms. Boxer manages a variety of functions at Blue Wolf including Human Resources, Information Technology, Administration and Office Management.

Spotlight Cinema Networks Launches Cutting-Edge Programmatic Network

Retrieved on: 
Thursday, November 30, 2023

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks, the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering. Advertisers can now transact programmatically, with the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow. All ads appear within the cinema standard DCP encoded format, the same picture quality as the feature film providing the most vibrant and immersive programmatic advertising experience available. It is available on all of Spotlight's preshow locations.

Key Points: 
  • Victor Germain joins Spotlight as SVP, Programmatic & Ad Sales
    NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks , the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering.
  • "We are extremely excited to launch the Spotlight Programmatic Network as a complement to our traditional sales channels.
  • Providing the first of its kind programmatic opportunity in the market demonstrates our continued commitment to developing the innovative solutions demanded by the market," said Jerry Rakfeldt, CEO, Spotlight Cinema Networks.
  • He joins Spotlight amid an impressive career in cinema advertising, digital out of home and programmatic media.

SCREENVISION MEDIA BACK TO FULL-NETWORK STRENGTH WITH LATEST ADDITION OF HARKINS THEATRES

Retrieved on: 
Wednesday, August 9, 2023

NEW YORK, Aug. 9, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced Harkins Theatres will join the company's robust cinema network of more than 14,500 screens. The relationship with Harkins brings Screenvision's annual audience to nearly 400 million.

Key Points: 
  • "We are thrilled to be working with Harkins, which reflects another important step in continuing to grow Screenvision's leading cinema network nationwide," said Darryl Schaffer, Screenvision Chief Partnership Officer.
  • The agreement gives Screenvision the exclusive right to sell on-screen advertising for Harkins 32 theatres and almost 500 screens in Denver, Los Angeles, Oklahoma, and Phoenix.
  • Harkins Theatres is the nation's fifth largest exhibitor based on gross box office receipts.
  • "We are excited to bring our longstanding partnership with Screenvision back," said Tyler Cooper, Senior Vice President and Chief Financial Officer, Harkins Theatres.

SCREENVISION MEDIA EXTENDS EXCLUSIVE RELATIONSHIP WITH INDEED'S RISING VOICES INITIATIVE TO SCREEN SHORT FILMS AS PART OF ITS FRONT+ CENTER PRESHOW

Retrieved on: 
Wednesday, July 12, 2023

NEW YORK, July 12, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced for the second consecutive year that Indeed Rising Voices will take over the Screenvision Front + Center pre-show from July 7 through August 31. 

Key Points: 
  • A QR code will also appear on screen, which enables moviegoers to access the full library of Rising Voices films.
  • "Screenvision is excited to extend our relationship with Indeed to help magnify voices of under-represented communities," said Christine Martino, Screenvision Media Chief Revenue Officer.
  • "Research has proven cinema is the number one video platform for attention, so we know all eyes will be on screen for the highly impactful Rising Voices films."
  • For more information on Indeed: Rising Voices, please visit Rising Voices (risingvoicesfilms.com) .

SCREENVISION MEDIA'S 2023 UPFRONT CELEBRATES THE POWER OF CINEMA TO DELIVER THE HIGHEST ATTENTION OF ANY VIDEO PLATFORM

Retrieved on: 
Wednesday, May 24, 2023

NEW YORK, May 24, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, held its annual Upfront presentation last night. The company announced new breakthrough research from the largest cinema attention study in the U.S. conducted with Amplified Intelligence, which proved cinema is the number one video platform for attention with 75% active attention to ads and 100% viewability. That is 2-6 times higher than TV, CTV, Social and Digital.

Key Points: 
  • The company announced new breakthrough research from the largest cinema attention study in the U.S. conducted with Amplified Intelligence, which proved cinema is the number one video platform for attention with 75% active attention to ads and 100% viewability.
  • The 2023 box office is expected to land within 5% of 2019's record attendance number and 2024 will surpass 2019.
  • Huge reach coupled with our thriving exhibitor network, high attention score and exclusive content partnerships makes cinema a required piece of the media mix."
  • On average Screenvision has seen 10% incremental sales lift and $2.33 ROAS for recent campaigns in cinema

SCREENVISION MEDIA CONTINUES CINEMA NETWORK EXPANSION WITH ADDITION OF GALAXY THEATRES

Retrieved on: 
Monday, April 24, 2023

NEW YORK, April 24, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, e-gaming platforms and select sports and music venues, today announced the addition of Galaxy Theatres to the company's expansive cinema network.

Key Points: 
  • "We believe that Screenvision Media is the foremost destination for the country's exhibitors as our advertising partners continue flocking back to connect with the highly elusive moviegoing audience," said Darryl Schaffer, Screenvision Chief Partnership Officer.
  • Screenvision's relationship with Galaxy includes 12 theatres and 142 screens in major markets such as Los Angeles, Dallas, Seattle and Austin.
  • With the addition of Galaxy, Screenvision's network now covers more than 13,500 screens with its coveted Marquee Positioning spanning more than 7,400 screens.
  • "Galaxy selected Screenvision as our cinema advertising partner because of their collaborative approach and commitment to delivering important and incremental revenue for our business," said Rafe Cohen, President, Galaxy Theatres.

SCREENVISION MEDIA EXTENDS ADVERTISING & CONTENT PARTNERSHIP WITH MARCUS THEATRES®

Retrieved on: 
Thursday, March 30, 2023

NEW YORK, March 30, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, e-gaming platforms and select sports and music venues, today announced that it has extended its longstanding relationship with Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS).

Key Points: 
  • Marcus Theatres is Screenvision's second largest exhibitor partner and the fourth largest in the U.S.
  • "Extending our strong and strategic relationship with Marcus Theatres reflects the strength of Screenvision's exhibitor network, along with our leading advertising sales performance and the comeback that is occurring within cinema advertising," said Darryl Schaffer, Chief Partnership Officer, Screenvision Media.
  • "Screenvision is coming off a strong first quarter, with advertising revenue that continues to build toward pre-pandemic levels.
  • "In extending our relationship, Screenvision will continue to develop highly engaging content for our moviegoers while delivering important revenue for our bottom line."

SCREENVISION MEDIA POWERS FORWARD ON STRENGTH OF GROWING PROFITABILITY & HEALTHY CAPITAL STRUCTURE - CONTINUES RAPID CINEMA NETWORK EXPANSION WITH ADDITION OF MORE THAN 500 SCREENS IN 2022

Retrieved on: 
Tuesday, October 18, 2022

"The new exhibitor relationships reflect the confidence shown in our expansive network and the very clear opportunity for Screenvision to drive long term and sustainable growth," said Screenvision Chief Partnership Officer Darryl Schaffer. "Screenvision is uniquely positioned -- now with three of the top five and seven of the top ten exhibitors – to offer brands a platform for capturing consumer attention unlike any other medium."

Key Points: 
  • Since the beginning of the year, Screenvision has signed 19 total exhibitor contracts that include 1,900 screens between new and expanded relationships.
  • In addition to Bow Tie Management and R/C Theatres, deals include B&B Theatres, CMX Cinemas, Premiere Cinemas, CEC Theatres and Golden Ticket Cinemas.
  • Bow Tie Management operates 7 theaters and 61 screens in New York, New Jersey, Connecticut, Virginia, South Carolina and Colorado.
  • Led by industry veterans with over 70 years of collective experience, the company is growing rapidly throughout the USA.

Liquid Media Subsidiary Digital Cinema United Enters Multi-Year Service Agreement with Screenvision Media

Retrieved on: 
Thursday, September 22, 2022

Under the Agreement, DCU will manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.

Key Points: 
  • Under the Agreement, DCU will manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.
  • Additionally, Digital Cinema United will install its cloud-based electronic delivery platform, DCU Connect, across over 650 US theatres and manage content delivery for Screenvision Medias advertising content.
  • Liquid Media CEO, Josh Jackson, stated, This agreement strengthens our footprint within Screenvisions vast network of over 2,000 theaters.
  • John Marmo, Vice President Exhibitor Relations, Screenvision Media, added, Screenvision Media made the decision to partner with Digital Cinema United due to its scalable, cost-effective electronic DCP delivery solution, DCU Connect, which will provide an easy-to-use download application for our exhibitor partners to receive Screenvision Media advertising content.