SCREENVISION MEDIA ANNOUNCES 2024 UPFRONT CELEBRATION OF CINEMA
NEW YORK, March 6, 2024 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content partnership opportunities for top-tier cinema exhibitors, today announced plans to hold the company's annual Upfront presentation on Tuesday, May 14, at 7:00pm in the Frederick P. Rose Hall located within Jazz at Lincoln Center.
- "Despite the constant shifts in consumer behavior, we continue to see the enduring appeal of communal events like moviegoing," said Screenvision Chief Revenue Officer Christine Martino.
- "Our Upfront offers an opportunity to highlight Screenvision's leadership in the sector and the strength of our robust network, especially as cinema emerges with the highest attention in media delivering impact that advertisers crave while engaging with hard-to-reach young, diverse audiences.
- Given the strong late of films expected throughout 2024 and 2025, Screenvision expects its Upfront to once again exceed expectations.
- In 2022 Screenvision welcomed Flo Rida and last year attendees were treated to a show from Busta Rhymes.