Pixalate Releases H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: Open Programmatic Ad Spend Rises 41% YoY
LONDON, March 7, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the second half of 2022.
- Report reveals almost all (98%) of internet-connected U.S. households are now reachable via open programmatic CTV advertising; Roku remains dominant device type with 50% open programmatic CTV ad market share
LONDON, March 7, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report , a comprehensive analysis of the state of open programmatic CTV advertising through the second half of 2022. - The report provides a deep dive into open programmatic CTV ad spend trends - using ad sales as a proxy - by global region, the latest trends in the Roku and Amazon Fire TV app stores, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace.
- IVT – inclusive of ad fraud – in the open programmatic CTV ad supply chain dipped below 20% in H2 2022.
- Roku devices dominate the programmatic ad market; LG continues market share gains
50% of open programmatic ad spend in CTV went to Roku devices in Q4 2022.