BAT's Vuse becomes world's first global carbon neutral vape brand
LONDON, May 28, 2021 /PRNewswire/ -- BAT today announced that Vuse has become the first global carbon neutral vape brand.
- LONDON, May 28, 2021 /PRNewswire/ -- BAT today announced that Vuse has become the first global carbon neutral vape brand.
- In March this year, BAT announced a further ambition to be carbon neutral across its value chain by 2050, representing around 90% of its total carbon footprint.
- Kingsley Wheaton, Chief Marketing Officer at BAT, said: "Vuse becoming the first global carbon neutral vaping brand is a significant milestone.
- BAT is also reducing its carbon footprint by:
Improving the energy efficiency of factories by upgrading to more efficient and lower-impact equipment.