Rapidly Growing Digitization is Driving Growth in the Location Based Advertising Market
The Global Location Based Advertising Market size is expected to reach $163.5 billion by 2026, rising at a market growth of 18.5% CAGR during the forecast period.
- The Global Location Based Advertising Market size is expected to reach $163.5 billion by 2026, rising at a market growth of 18.5% CAGR during the forecast period.
- Location-based advertising includes online and offline strategies created to help businesses plan and execute marketing activities based on the geographical location of customers.
- Rapidly growing digitalization across business verticals, increasing adoption of internet & GPS enabled mobile devices, and accelerated usage of customer data by advertisers are the key factors that drive demand growth for Location Based Advertising (LBA).
- Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.