Disrupting the Fit Tech Industry With Walla's Laura Munkholm
TAMPA, Fla., Aug. 30, 2022 /PRNewswire-PRWeb/ -- Around one in five Americans have a gym membership, and the Center for Disease Control's (CDC) National Center for Health Statistics reports that only about 23% of the population between 18 and 65 achieve recommended fitness minimums every week.(1) Fitness is a growing industry, but as many as 81% of startups fail or close their doors within the first year.(2) Boutique fitness studio owners tend to be passionate about changing people's lives but are challenged to attract and retain clients sustainably. Enter "curious" disruptor Laura Munkholm, President and Co-Founder of Walla, who explains to Karla Jo Helms, host of the Disruption Interruption podcast, that new behavioral psychology research combined with easy-to-use technology can transform boutique studios into accessible profit centers.
- (1) Fitness is a growing industry, but as many as 81% of startups fail or close their doors within the first year.
- She partnered with an experienced tech expert who had built and scaled businesses before.
- The status quo in the fitness industry has been to lower prices to motivate people to join and retain their memberships.
- Walla delivers state-of-the-art software designed by a studio owner to help fitness business owners do what they love, sans tech headaches.