Doritos® Launches "SOLID BLACK™," An Initiative To Amplify The Voices Of Black Innovators And Creators
In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change.
- In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change.
- In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength, and resilience.
- Their mission is to connect thousands of foodies to Black restaurants and culinary events while amplifying the dining experience for and by Black communities.
- The SOLID BLACK initiative was first highlighted during the BET Awards on June 27 in a new Doritos TV commercial.