Canada Post announces changes following review of its Smartmail Marketing Program
OTTAWA, ON, Feb. 28, 2024 /CNW/ - In September 2023, the Office of the Privacy Commissioner of Canada (OPC) released their annual report which raised concerns about Canada Post's use of address data within its Smartmail Marketing (SMM) program.
- OTTAWA, ON, Feb. 28, 2024 /CNW/ - In September 2023, the Office of the Privacy Commissioner of Canada (OPC) released their annual report which raised concerns about Canada Post's use of address data within its Smartmail Marketing (SMM) program.
- We therefore announced our intention to conduct an internal review of our SMM products.
- Canada Post will discontinue using data from publicly available telephone directories combined with our operational data to validate incomplete addresses.
- Canadians trust Canada Post to handle their personal information every day and therefore nothing is more important to us than preserving that trust.