Tech and Trust Report Reveals Data Privacy and Safety Is an Increasing Concern Amongst Consumers
The report found 62% of respondents are concerned about their data's safety as the world becomes further digitized, while only 9% strongly feel they have enough information to navigate the world of data privacy.
- The report found 62% of respondents are concerned about their data's safety as the world becomes further digitized, while only 9% strongly feel they have enough information to navigate the world of data privacy.
- The ATB Ventures Trust Stack is a systematic rethink around how consumers and organizations can extract value from their data in an era where data misuse is at an all time high.
- "Through the application of the Trust Stack, organizations can deliver the most differentiated, AI-driven experiences - without compromising on privacy or innovation."
- "Since the beginning, privacy and trust have been core to our work at ATB Ventures," said Sue McGill, SVP of ATB Ventures.