TRISCUIT® Brand Launches New "Unapologetically Wholesome" Campaign with Gordon Ramsay as the personification of a TRISCUIT Cracker: crunchy on the outside, yet incredibly wholesome on the inside
EAST HANOVER, N.J., Feb. 23, 2023 /PRNewswire/ -- TRISCUIT Crackers has introduced its new 2023 brand campaign "Unapologetically Wholesome," featuring award-winning chef and television personality Gordon Ramsay. The new integrated advertising campaign unapologetically celebrates the wholesome but crunchy things in life that are full of authentic, unfiltered personality and flavor, just like TRISCUIT Crackers.
- EAST HANOVER, N.J., Feb. 23, 2023 /PRNewswire/ -- TRISCUIT Crackers has introduced its new 2023 brand campaign "Unapologetically Wholesome," featuring award-winning chef and television personality Gordon Ramsay.
- The new "Unapologetically Wholesome" campaign stems from consumers looking for and appreciating more real, authentic things.
- The campaign celebrates the TRISCUIT Cracker as one of those authentic things – a simple, wholesome snack with an attention-grabbing crunch.
- "There aren't many celebrities that truly embody the TRISCUIT Cracker as much as Gordon Ramsay," says Caitlin Schell, Senior Brand Manager, TRISCUIT brand.