PepsiCo | Jotup

ROCKSTAR ENERGY® PRESS PLAY ON 2024 WITH BOLD NEW VISUAL IDENTITY

Retrieved on:

Monday, February 5, 2024

Love, Press Play, Rockstar (drink), Rock Star, Marketing, PepsiCo, Acquisition, Nightclub

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Rockstar Energy® kicks off the new year with a dynamic new look and feel as the brand unveils the latest refresh of its visual identity across the full product range. Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.

Key Points:

Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.
Each touchpoint of the brand now revolves around the bold 'Press Play' platform, urging Rockstar enthusiasts to embrace new experiences and press play on the things they love.
Rockstar Energy's new visual identity debuts in the UK, Poland and Germany this January 2024, with subsequent launches throughout the year.
The fresh look will extend across all international Rockstar Energy flavours in multi-touchpoint campaigns, and anywhere else you find Rockstar from January 2024 onwards.

HIMALAYA TECHNOLOGIES ANNOUNCES FIRST SHIPMENTS OF REVOLUTIONARY FOMO HEALTHY ENERGY DRINK

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Thursday, February 1, 2024

Weight loss, Growth, Taste, PepsiCo, COVID, Rheumatoid arthritis, OTC, Water, Fruit, HMLA, Health, FOMO, Bottled water

Pittsburgh, PA, Feb. 01, 2024 (GLOBE NEWSWIRE) -- Himalaya Technologies, Inc. (OTC: HMLA; “Himalaya”), a pioneer in health and wellness advancements, is thrilled to announce the first shipments of “FOMO Healthy Energy”, the most anticipated super health drink of the year.

Key Points:

Pittsburgh, PA, Feb. 01, 2024 (GLOBE NEWSWIRE) -- Himalaya Technologies, Inc. (OTC: HMLA; “Himalaya”), a pioneer in health and wellness advancements, is thrilled to announce the first shipments of “FOMO Healthy Energy”, the most anticipated super health drink of the year.
FOMO Healthy Energy represents a breakthrough in nutritional science, offering not only an energy boost but also a wealth of health benefits.
“The launch of FOMO Healthy Energy is a milestone moment for Himalaya Technologies and its affiliates that have worked on this rollout for over two years,” said Vik Grover, CEO.
FOMO Healthy Energy will launch to the public soon as a premium powdered drink, signaling a new era in health beverages.

GCC (Gulf Cooperation Council) Food Market Analysis Report 2024: Consumption is Expected to Reach 59.64 Million MT by 2028 - Regional Insights, Size and Trends with Impact of COVID-19 - ResearchAndMarkets.com

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Thursday, February 1, 2024

Food, Beverage, Retail, Food security, Fishery, COVID-19, Meat, Growth, Keto, Milk, GDP, Research, Government, Economic development, Prevalence, PepsiCo, Almarai, Incidence, GCC, FMCG, Tourism, Automation, Social media, FoodCo, Food industry, Acquisition, IDJ, Private sector, Consumer, Health, Farm, Fruit, Vegetable, Agriculture

GCC food market by consumption is expected to reach 59.64 million MT by 2028, growing at a CAGR of 2.90% during the forecast period of 2023-2028.

Key Points:

GCC food market by consumption is expected to reach 59.64 million MT by 2028, growing at a CAGR of 2.90% during the forecast period of 2023-2028.
The GCC Food market holds immense potential for growth and innovation due to its strategic location and the region's burgeoning population.
The GCC Food market growth is driven by factors such as increased population, per capita income, and tourism.
Impact Analysis of COVID-19 and Way Forward:
The COVID-19 epidemic had a negative impact on market trends in GCC food market.

STARRY® DEBUTS FIRST-EVER SUPER BOWL COMMERCIAL STARRING ICE SPICE

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Friday, February 2, 2024

PURCHASE, N.Y., Feb. 2, 2024 /PRNewswire/ -- Breaking News: Ice Spice is seeing someone new! PepsiCo's latest soda sensation, STARRY, is heading to Super Bowl LVIII with its first-ever Super Bowl commercial, starring Grammy-nominated, platinum-selling hip hop star, Ice Spice. Also making her Big Game debut, Ice Spice links up with STARRY mascots, Lem and Lime, to show fans why "It's Time To See Other Sodas" and break-up with those tired lemon lime sodas.

Key Points:

STARRY is heading to Super Bowl LVIII with its first-ever Super Bowl commercial, starring Ice Spice.
PepsiCo's latest soda sensation, STARRY, is heading to Super Bowl LVIII with its first-ever Super Bowl commercial , starring Grammy-nominated, platinum-selling hip hop star, Ice Spice.
The Super Bowl LVIII spot marks a major milestone for both STARRY and Ice Spice, who has quickly risen to fame with her drill inspired music and baddie attitude.
"It's unreal to star in my first Super Bowl commercial with STARRY," said Grammy-nominated, platinum-selling hip hop star, Ice Spice.

PEPSICO NAMED AN OFFICIAL PARTNER OF SPHERE

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Wednesday, January 31, 2024

LAS VEGAS, Jan. 31, 2024 /PRNewswire/ -- Sphere Entertainment Co. (NYSE: SPHR) announced today a new multi-faceted partnership with PepsiCo (NASDAQ: PEP) naming the global beverage and foods company an official partner of Sphere, the next-generation entertainment venue that opened in Las Vegas in September 2023. As part of this partnership, select PepsiCo products are available at all Sphere events across the venue's concession stands and grab and go stations, as well as in the venue's 23 suites. Various PepsiCo food and beverage brands will also be featured prominently on the venue's Exosphere.

Key Points:

LAS VEGAS, Jan. 31, 2024 /PRNewswire/ -- Sphere Entertainment Co. (NYSE: SPHR) announced today a new multi-faceted partnership with PepsiCo (NASDAQ: PEP) naming the global beverage and foods company an official partner of Sphere, the next-generation entertainment venue that opened in Las Vegas in September 2023.
As part of this partnership, select PepsiCo products are available at all Sphere events across the venue's concession stands and grab and go stations, as well as in the venue's 23 suites.
Various PepsiCo food and beverage brands will also be featured prominently on the venue's Exosphere.
"We are pleased to welcome PepsiCo to Sphere, deepening a partnership that now extends across our portfolio," said David Hopkinson, President and Chief Operating Officer of MSG Sports, who oversees brand partnerships for the MSG Family of Companies, which also includes Sphere Entertainment and MSG Entertainment.

PEPSICO BEVERAGES NORTH AMERICA OPENS NEW WAREHOUSE IN GREATER MILWAUKEE AREA TO SERVICE CUSTOMERS AND MEET GROWING CONSUMER DEMAND ACROSS 4 COUNTIES

Retrieved on:

Wednesday, January 31, 2024

Starbucks, Partnership, Growth, Family, History, News, Patient, PepsiCo, Safety, Celsius, Employment, Pepsi, Dole, MTN, Pepsi Zero Sugar, Volunteering, Foot, Juice, Student, Drink, Soft drink

PURCHASE, N.Y., Jan. 31, 2024 /PRNewswire/ -- Today, PepsiCo Beverages North America (PBNA) announced a brand-new 150,000 square foot warehouse in Lisbon, WI, a regional hub with 260+ employees who will help meet growing demand across Washington, Ozaukee, Waukesha and Milwaukee counties and keep store shelves and long-term customers like Summerfest stocked with Pepsi, Pepsi Zero Sugar, MTN DEW, Aquafina, Gatorade, Lipton, Starbucks, Rockstar, Celsius, Tropicana, Dole, Naked Juice and more.

Key Points:

With a presence in the area for 60 years and more than 2,200 employees in the state, PepsiCo Beverages North America continues to enhance its local business operations, innovate to serve local customers and team up with leading community organizations.
Predicting future growth in the area, PBNA built the new Lisbon warehouse to meet demand with maximum efficiency including enhanced energy efficiency.
"We deeply appreciate our local partners and team members who make Milwaukee a vibrant community in which we are proud to grow."
Stay up to date on the latest PepsiCo news and products by visiting pepsico.com and following @pepsico on X, Instagram and Facebook.

Zappi Strengthens Leadership Team with Key Appointments in Global Expansion

Retrieved on:

Wednesday, January 31, 2024

BOSTON and LONDON, Jan. 31, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading agile market research platform for on-demand consumer insights, today announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer and promoting Babita Earle to International Managing Director from her previous role as EVP of Global Enterprise Partnerships.

Key Points:

Global brands like PepsiCo, SoFi, and McDonald's used Zappi to optimize over 26,000 ideas with feedback from over four million consumers on its connected advertising and innovation suites.
The extension of Zappi's leadership team will support the global expansion of its research platform and democratize access to consumer insights for every brand.
I'm thrilled to work with the team to help Zappi customers transform their insights for the better."
In her previous role with Zappi, Earle was responsible for developing key customer relationships and expanding platform adoption within the enterprise.

DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

Retrieved on:

Tuesday, January 30, 2024

Goodby, Silverstein & Partners, Humour, British Academy Film Awards, Sips, Emphasis (typography), PepsiCo, Notting Hill Carnival, Tenderness, BAFTA, Partner, CCO, Female, Monster truck

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles. A daring call to shatter stereotypes in unexpected and humorous ways, the witty new platform is inspired by the universal human truth that sometimes people hide parts of themselves to fit in. The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.

Key Points:

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles.
The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.
The commercials showcase how a single brand idea can be flexible, telling emotional and personal stories, as well as functional to support potential brand renovations or new product launches.
Globally, 'For the Bold in Everyone' is a key priority for the future of the brand.

HIMALAYA TECHNOLOGIES ADDS FORTUNE 500 EXPERIENCED BEVERAGE EXECUTIVE AND SEASONED BUSINESSPERSON TO ADVISORY BOARD

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Wednesday, January 24, 2024

HMLA, Forecasting, Food, CFO, Government, PepsiCo, Network, CPA, MBA, OTC, Controller, Fortune 500, Advisory board, Organization, Marketing, FOMO, Management

She is an executive leader, speaker, and consultant to the food and beverage industries having held several executive positions with early stage brands in the past 15 years.

Key Points:

She is an executive leader, speaker, and consultant to the food and beverage industries having held several executive positions with early stage brands in the past 15 years.
Ms. Wildrick has been instrumental in beverage product development and the supplements and ingredient industries for the last 5+ years.
Ms. Wildrick is a member and a Board Member of ten years of the Network of Executive Women, now NextUP @ https://www.nextupisnow.org/ .
I would like to thank both of these Fortune 500 experienced executives for their votes of confidence in our organization.”

Imperative Care Announces Four Senior Leadership Appointments

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Monday, January 29, 2024

“This is an inflection point of operational scale and excellence for Imperative Care, and we are thrilled to have Chuck lead this important mission,” said Fred Khosravi, Imperative Care’s CEO and Chairman.

Key Points:

“This is an inflection point of operational scale and excellence for Imperative Care, and we are thrilled to have Chuck lead this important mission,” said Fred Khosravi, Imperative Care’s CEO and Chairman.
Daniel will continue his important contributions to the future of patient care with his resolute dedication to meaningful innovation.”
As an accomplished executive leader, Chuck Alpuche brings more than 40 years of senior operational expertise.
Prior to joining Imperative Care, he served as the Executive Vice President and COO of Insulet Corporation (NASDAQ: PODD).
Peter Griffin joins Imperative Care as a seasoned operations leader with more than 35 years of manufacturing, strategic supplier management, and product development experience.