HANG MEDIA PARTNERSHIP WITH TOYOTA TARGETS NICHE SEGMENTS, GENERATES WIDE AUDIENCE
NEW YORK, Nov. 7, 2023 /PRNewswire/ -- Toyota and HANG, the leading direct-to-consumer fan platform, are deploying innovative media approaches this sports season that are driving audience levels higher than television, with deeper data insights and engagement. To introduce its first-ever Grand Highlander SUV to targeted Black and Indian expat consumers, Toyota and its agencies, Burrell and InterTrend, have leveraged HANG's unique second-screen experiences to power deep engagement across more than 1 million views during the Toyota HBCU NY Classic football game in September, and October's India-Pakistan Cricket World Cup match. They will be teaming up again for the Cricket World Cup Finals on November 19.
- They will be teaming up again for the Cricket World Cup Finals on November 19.
- "Toyota and HANG are a natural fit," said William Moore, VP/Media Director with Burrell Communications Group.
- "HANG watch parties create a comfortable space for the whole family to enjoy an amazing experience – just like the first-ever Grand Highlander does.
- So we've been delighted to partner with Toyota to help spread the love."