Digital strategy

MatrixPoint Consulting Releases In-Housing Analysis, Strategy and Implementation for Businesses

Retrieved on: 
Tuesday, September 22, 2020

These new offerings focus on media auditing, media and marketing analysis and implementation consulting.

Key Points: 
  • These new offerings focus on media auditing, media and marketing analysis and implementation consulting.
  • The MatrixPoint media and marketing analysis practice focuses on helping companies evaluate the effectiveness of their marketing activities ranging from strategy, vendor selection, setup, and optimizations.
  • Additionally, MatrixPoint provides implementation consulting to help clients in-house a portion or all of their marketing needs.
  • MatrixPoint Consulting was created to help companies improve their business processes, their relationship with their customers, and ultimately, their bottom line.

Global Digital Marketing Benchmarks Analysis 2020: In-Depth Analysis of 120 Companies for 60+ Metrics

Retrieved on: 
Tuesday, September 15, 2020

DUBLIN, Sept. 15, 2020 /PRNewswire/ -- The "The 2020 Digital Marketing Benchmarks Report" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, Sept. 15, 2020 /PRNewswire/ -- The "The 2020 Digital Marketing Benchmarks Report" report has been added to ResearchAndMarkets.com's offering.
  • The 2020 Digital Marketing Benchmarks report provides actionable inputs to help Marketing Heads compare their digital marketing performance and practices against industry benchmarks for spends, resource allocation, headcount, staff profile, budgets, ROIs, outsourcing, and skill gaps.
  • Based on an in-depth analysis of 120 companies across sectors, revenue bands and ownership categories, the 92-page report provides well-researched benchmarks for over 60 metrics associated with this digital marketing.
  • The big picture: Focus areas for DM, reasons for success, key barriers to achieving goals, satisfaction with digital strategy, DM reporting.

2020 Digital Marketing Benchmarks Report: A Comprehensive Assessment of Digital Marketing Metrics - ResearchAndMarkets.com

Retrieved on: 
Friday, September 11, 2020

The "The 2020 Digital Marketing Benchmarks Report" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "The 2020 Digital Marketing Benchmarks Report" report has been added to ResearchAndMarkets.com's offering.
  • The 2020 Digital Marketing Benchmarks report provides actionable inputs to help Marketing Heads compare their digital marketing performance and practices against industry benchmarks for spends, resource allocation, headcount, staff profile, budgets, ROIs, outsourcing, and skill gaps.
  • Based on an in-depth analysis of 120 companies across sectors, revenue bands and ownership categories, the 92-page report provides well-researched benchmarks for over 60 metrics associated with this digital marketing.
  • The big picture: Focus areas for DM, reasons for success, key barriers to achieving goals, satisfaction with digital strategy, DM reporting.

Cuisinart Embraces Digital Transformation With New E-Commerce Website, Built by Whereoware

Retrieved on: 
Thursday, September 10, 2020

Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com : a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware ( www.whereoware.com ).

Key Points: 
  • Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com : a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware ( www.whereoware.com ).
  • The website replatform drives business growth for retail partners, while advancing Cuisinarts long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.
  • Very knowledgeable, patient and giving this project 110%, said Christine Kapp, Senior Digital Marketing Manager for Cuisinart.
  • Leading digital agency for 20 years, Whereoware drives smart growth through digital strategy and activation.

Conscia, the Toronto-Based Experience Orchestration Platform, has Announced a New Advisory Board Member, Colleen Scollans

Retrieved on: 
Wednesday, September 9, 2020

As global CMO, Colleen led over 250 marketing, digital strategy and data/analytics professionals around the world.

Key Points: 
  • As global CMO, Colleen led over 250 marketing, digital strategy and data/analytics professionals around the world.
  • As the Lead Digital Strategist, Colleen spearheaded OUP's digital and marketing transformation, developed a data/analytics culture, and drove a focus on the customer.
  • Prior to being appointed CMO, Colleen led North American Sales & Marketing.
  • Colleen has previously held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA) and First Union Bancorp.

Jordan's Furniture Enhances Its Online Customer Experience for One Stop Shopping

Retrieved on: 
Tuesday, September 1, 2020

Additionally, as Jordan's continues to grow their digital strategy to fit evolving customer needs, the company plans to expand the online and remote shopping experience with Vee24's rich suite of marketing, sales, and customer service engagement tools.

Key Points: 
  • Additionally, as Jordan's continues to grow their digital strategy to fit evolving customer needs, the company plans to expand the online and remote shopping experience with Vee24's rich suite of marketing, sales, and customer service engagement tools.
  • Vee24 is a future-proof partner in Jordan's digital transformation that will enable the company to scale its customer service and online shopping experience as needed.
  • Vee24 is proud to work with them to extend that experience online, using our conversational engagement tools to expand customer service and omnichannel sales capabilities," said Priya Iyer, CEO of Vee24.
  • Jordan's customer service team supports millions of online visitors and handles hundreds of thousands of telephone calls every year.

GoodFirms Unlocks the Trustworthy Digital Marketing Companies Helping Businesses to Reopen in the Time of Crisis

Retrieved on: 
Thursday, August 27, 2020

These days, businesses and firms are demanding and focusing now on adopting digital marketing strategies and growing the digital presence to tailor and target potential customers.

Key Points: 
  • These days, businesses and firms are demanding and focusing now on adopting digital marketing strategies and growing the digital presence to tailor and target potential customers.
  • Therefore, GoodFirms.co has unlocked the list of Top Digital Marketing Companies from the USA, the UK, and worldwide.
  • It has also disclosed online marketing companies experts in specified marketing areas such as content marketing, email marketing, Affiliate marketing, search engine optimization, and conversion rate optimization.
  • GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient digital marketing companies that deliver results to their clients.

Technology leader Irvin Bishop, Jr. Named CIO of Black & Veatch

Retrieved on: 
Monday, August 24, 2020

With an increasing focus on digital transformation, analytics, robust customer experience programs, and the acceleration of distributed projects, assets and workforces, Black & Veatch today announced Irvin Bishop, Jr. as Chief Information Officer (CIO).

Key Points: 
  • With an increasing focus on digital transformation, analytics, robust customer experience programs, and the acceleration of distributed projects, assets and workforces, Black & Veatch today announced Irvin Bishop, Jr. as Chief Information Officer (CIO).
  • Bishop is a proven innovator in the development and execution of client experience and digital transformation strategies.
  • He brings a unique blend of technology and marketing expertise including demonstrated success in digital strategy development, social, mobile and web content programs and delivery.
  • There are few companies that have the global reach and experience in critical human infrastructure services as Black & Veatch, said Bishop.

@aquila Inc. Announces Clare Ward, Principal Digital Transformation and Aviation

Retrieved on: 
Thursday, August 20, 2020

FREEHOLD, N.J., Aug. 20, 2020 /PRNewswire/ --@aquila Inc. is pleased to announce that Clare Ward has joined the company as Principal, Digital Transformationand Aviation.

Key Points: 
  • FREEHOLD, N.J., Aug. 20, 2020 /PRNewswire/ --@aquila Inc. is pleased to announce that Clare Ward has joined the company as Principal, Digital Transformationand Aviation.
  • Aquila has continued to expandover the past several months despite the contraction in the travel market brought on by COVID-19.
  • She has a track record of driving bottom-line value through digital transformation across the Aviation and Travel industries - establishing new business paradigms and exploiting emerging and leading-edge technologies to disrupt and gain competitive advantage.
  • Clare will focus on Digital Strategy and Transformation in the world market, serving clients in Europe, the Middle East, Africa, Asia-Pacific, and Latin America.

GoExpedi Names Noel Connolly Senior Vice President of Digital Strategy

Retrieved on: 
Tuesday, August 4, 2020

HOUSTON, Aug. 4, 2020 /PRNewswire/ -- GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), today announced Noel Connolly as Senior Vice President of Digital Strategy.

Key Points: 
  • HOUSTON, Aug. 4, 2020 /PRNewswire/ -- GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), today announced Noel Connolly as Senior Vice President of Digital Strategy.
  • Most recently, Connolly was DistributionNOW's Global Head of Strategy and Digitalization, where he created and led its DigitalNOW initiative and was responsible for worldwide company digital strategy, technology deployment, customer engagement, organizational change management and business transformation.
  • "We are thrilled to have Noel at the helm of our strategic digital operations and state-of-the-art supply chain model for the energy sector," said Tim Neal, GoExpedi's Chief Executive Officer.
  • Responsible for the creation, evolution, and execution of GoExpedi's digital strategy, Connolly will combine his broad expertise in information services, supply chain management, sales and operationsand, most importantly, digitalizationto support GoExpedi's rapid growth across the company's key global markets.