Blue Cross Blue Shield of Massachusetts Rolls Out 100 Proud Bluebikes in Celebration of Pride Month
BOSTON , June 1, 2023 /PRNewswire/ -- In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts ("Blue Cross") is rolling out 100 rainbow-themed Bluebikes to help drive awareness for LGBTQIA+ equality during the month of June. The Proud bikes will be available across the Bluebikes system's 13 municipalities (Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Malden, Medford, Newton, Revere, Salem, Somerville and Watertown). Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.
- For every ride taken on a Pride-themed bike in June, Blue Cross will donate $1 to Fenway Health to support LGBTQIA+ health care
BOSTON , June 1, 2023 /PRNewswire/ -- In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts ("Blue Cross") is rolling out 100 rainbow-themed Bluebikes to help drive awareness for LGBTQIA+ equality during the month of June. - Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.
- "At Blue Cross, we remain committed to contributing towards a more equitable health care system for all," said Jeff Bellows, Blue Cross' vice president of corporate citizenship and public affairs.
- *Blue Cross will donate $1 up to $10,000 for every ride taken on a Blue Cross Proud bike from June 1 - June 30, 2023.