WSWA's SipSource Explores Expected Holiday Trends and 2024 Drinks Preview
WASHINGTON, Oct. 19, 2023 /PRNewswire/ -- Yesterday, WSWA's SipSource hosted its annual Holiday Trends and Drinks Preview webinar with Analysts and industry veterans Danny Brager and Dale Stratton briefing attendees on what they can expect this holiday season, and previewing emerging trends for 2024.
- SipSource Analysts: "Expect consumers to spend less or the same this holiday season, but typically trade up to more premium products"
WASHINGTON, Oct. 19, 2023 /PRNewswire/ -- Yesterday, WSWA's SipSource hosted its annual Holiday Trends and Drinks Preview webinar with Analysts and industry veterans Danny Brager and Dale Stratton briefing attendees on what they can expect this holiday season, and previewing emerging trends for 2024. - SipSource three-month-ending December data over the past couple of years saw marked increases in the share of premium wine and spirits products.
- Analysts expect it to be a popular choice throughout the holiday season and into 2024.
- To solve for this, SipSource and partners Kearney, VIP and NielsenIQ will introduce a new forecasting capability in January 2024.