Alibaba.com Reveals Growing Global Interest in Wellness as Buyers Prioritise Feeling and Looking Good
LONDON, Jan. 22, 2024 /PRNewswire/ -- Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today reveals its top B2B beauty trends. It has found that the Beauty & Personal Care category is the fourth largest on the platform and the UK is the second largest market, falling closely behind the US.
- LONDON, Jan. 22, 2024 /PRNewswire/ -- Alibaba.com , a leading platform for global business-to-business (B2B) e-commerce, today reveals its top B2B beauty trends.
- An increased focus on wellness generally has led to a rise in the category's growth.
- [1] Furthermore, Alibaba.com's data highlights that the number of buyers in the beauty and cosmetics sector has increased by 12% year-on-year.
- The UK is in the top three core growth markets with 19% YoY growth, behind France (+24%), and Germany (+27%).