New Vonage Study Reveals That Consumers Want Digital Interactions With Brands to Feel More Like Personal Conversations
The report found that 60% of customers are very satisfied with friends and family communications, while 45% rate business/service provider communications as high.
- The report found that 60% of customers are very satisfied with friends and family communications, while 45% rate business/service provider communications as high.
- This disparity suggests that businesses are not providing consumers with the same, familiar experience they are used to in their personal lives when it comes to communications technology.
- AI tools like virtual assistants, for instance, can address common requests and eliminate long wait times for customers.
- The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction.