The 614 Group Partnered With IPG To Advise On Acquisition Of Acxiom Marketing Solutions
NEW YORK, Nov. 8, 2018 /PRNewswire/ -- The 614 Group announced today that it had been selected by Interpublic Group (NYSE: IPG) earlier this year as a due diligence advisor on the holding company's acquisition of Acxiom Marketing Solutions (AMS), now known as Acxiom LLC.
- NEW YORK, Nov. 8, 2018 /PRNewswire/ -- The 614 Group announced today that it had been selected by Interpublic Group (NYSE: IPG) earlier this year as a due diligence advisor on the holding company's acquisition of Acxiom Marketing Solutions (AMS), now known as Acxiom LLC.
- IPG completed its acquisition of Acxiom on October 1, 2018, and Acxiom now operates as a stand-alone company within IPG.
- "The 614 Group supported us through a broad set of business and operational questions.
- "We chose The 614 Group for this assignment based on its expertise in digital advertising infrastructure," said Saqib Mausoof, Chief Data Strategist at IPG Mediabrands.