Tap water survey finds communication is key in consumer perception of safety
DENVER, July 25, 2023 /PRNewswire-PRWeb/ -- Consumers who remember receiving a recent communication from their water utilities are more than three times as likely to report their water's safety has improved, according to a survey conducted by Morning Consult on behalf of the American Water Works Association (AWWA).
- The May 2023 poll, called "Public Perceptions of Tap Water," included responses from 2,022 adults served by water utilities in the United States.
- The May 2023 poll, called " Public Perceptions of Tap Water ," included responses from 2,022 adults served by water utilities in the United States.
- Seventy-one percent of respondents view their home's tap water as safe, which is consistent with the level measured in the June 2022 survey.
- Those who recall receiving communication are 36% more likely be aware of their water utility's efforts to improve water quality/clarity, as well as know their tap water meets or exceeds federal or state requirements.