Parks Associates: 28% of Smart Speaker Owners use the Device to Control a Smart Home Device
DALLAS, Dec. 12, 2018 /PRNewswire/ -- Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device.
- DALLAS, Dec. 12, 2018 /PRNewswire/ -- Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device.
- The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment , available for download on the Parks Associates site.
- "Voice-based technologies experienced massive growth in the past five years, by alleviating complexity in the user experience and delivering key use cases in control of smart home devices.
- Parks Associates discussed the growing consumer interest in voice control for entertainment this week at the conference Future of Video: OTT, Pay TV, and Digital Media .