ECMOHO Limited Achieves Single-Event Single-Brand Sales Volume of RMB 2.4 Million by Utilizing “Golden” Social Media Opportunity
With the general rise of interest-based social media, GMV of goods sold via Douyin in the past year increased 50 times year-over-year.
- With the general rise of interest-based social media, GMV of goods sold via Douyin in the past year increased 50 times year-over-year.
- Many of ECMOHOs partnership brands gained market share and sales during the June 618 event this year.
- According to China Economic Net, from 2010 to 2020, China's massage appliance market grew from RMB 4.9 billion to RMB 14.8 billion.
- But despite strong demand for massage products, health appliance makers face a dilemma when looking for new growth opportunities.