"I'll Have a Plant-Based Burger. Hold the GMOs."
BELLINGHAM, Wash., Aug. 30, 2023 /PRNewswire/ -- According to the Non-GMO Project, as the market for plant-based foods matures, shopper preference is becoming clearer: There are limits to how much technological innovation is too much. Shopper behavior suggests that not all plant-based foods are created equal, and there is an emerging awareness that some plant-based foods may offer no real benefits over traditional, conventional products like meat, eggs, and dairy. For example, most shoppers wish to avoid GMOs – and that's especially true in plant-based options. This means a GMO ingredient may offset any perceived benefits of a plant-based product.
- This means a GMO ingredient may offset any perceived benefits of a plant-based product.
- Continued shopper preference for non-GMO ingredients is an important part of the conversation about plant-based foods.
- Shoppers are drawing a line at genetic engineering, even as many plant-based foods have grown their shelf space in grocery stores.
- Data supports a clear trend that consumers are looking to avoid GMOs in plant-based foods.