Choice Hotels Appoints Noha Abdalla as Chief Marketing Officer
ROCKVILLE, Md., Aug. 15, 2022 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH)—one of the world's largest lodging franchisors—has appointed Noha Abdalla to the role of chief marketing officer, reporting directly to President and Chief Executive Officer, Patrick Pacious. As a key member of the senior executive team, Abdalla will be a champion for the guest experience, leading the company's marketing, advertising, communications, and brand-building functions to advance Choice's corporate strategy across guest touchpoints. She will also help develop a future state technology and infrastructure roadmap for Choice's marketing vision, working closely with the leadership team and key organizations across the company to support future growth objectives.
- ROCKVILLE, Md., Aug. 15, 2022 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH)one of the world's largest lodging franchisorshas appointed Noha Abdalla to the role of chief marketing officer, reporting directly to President and Chief Executive Officer, Patrick Pacious.
- She joins Choice Hotels from MyEyeDr.a Goldman Sachs-equity backed optical company with more than 800 locations nationwidewhere she served as chief marketing officer.
- Prior, Abdalla led all digital owned channels and oversaw all digital marketing communications as the global vice president of digital and content marketing for Hilton.
- With 22 brands, Choice Hotels has more than 7,500 hotels, and nearly 650,000 rooms, in 46 countries and territories as of August 11, 2022.