Parks Associates: 40% of MDU Renters are Interested in Bulk Broadband Internet Bundled with Their Rent
DALLAS, July 7, 2021 /PRNewswire/ -- New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services.
- DALLAS, July 7, 2021 /PRNewswire/ -- New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services.
- The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at least one smart home device, compared to 34% of single-family households.
- "Consumers need broadband to live, work, learn, shop, and connect to healthcare, banking, and more," said Jennifer Kent , VP, Research, Parks Associates.
- "Today's homes are dependent on technology and connectivity, and this requires a strong need for consultative engagement for MDU developers and managers.