Product marketing

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Retrieved on: 
Tuesday, June 15, 2021
Communications, Health, Technology, Software, Other Communications, Optical, Product management, Articles, Innovation economics, Marketing, Business, Brand management, Design, Innovation, Brand, Product innovation, Alida, Product marketing

E.P.I.C, which stands for Excellence in Product Innovation and Creativity, aims to place product innovation and development at the heart of Boll Brands strategy.

Key Points: 
  • E.P.I.C, which stands for Excellence in Product Innovation and Creativity, aims to place product innovation and development at the heart of Boll Brands strategy.
  • Boll Brands will then take action on their customers real-time feedback and make strategic business decisions that enhance its product innovation and deliver a strong customer experience journey.
  • We are thrilled to support Boll Brands as they continue to drive value, maintain brand loyalty and expand into new markets.
  • With Alidas full CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk.

Optimizely Appoints Donna Wilczek to Its Board of Directors to Support Accelerated Growth

Retrieved on: 
Monday, June 14, 2021
Technology, Networks, Internet, Data management, Marketing, Business, Product management, Economy, Coupa, Episerver, Customer experience, Optimizely, Brand management, Startup company, Wilczek, Product marketing

Leading digital experience platform provider, Optimizely (formerly Episerver ), today announced the appointment of Donna Wilczek to its board of directors effective immediately.

Key Points: 
  • Leading digital experience platform provider, Optimizely (formerly Episerver ), today announced the appointment of Donna Wilczek to its board of directors effective immediately.
  • In her time at Coupa, Wilczek has helped the company scale from being a young startup to a successful public company.
  • Over the last decade at Coupa, she has held leadership roles in product strategy and marketing, customer experience, and professional services.
  • Its critical that our board members share our passion and core values, and Donna embodies all that is important to us.

IWCO Direct Announces Historic Strategic Investment

Retrieved on: 
Friday, June 11, 2021
Marketing, Product management, Product marketing, Direct marketing

CHANHASSEN, Minn., June 11, 2021 /PRNewswire/ -- IWCO Direct, a leading provider of data-driven direct marketing solutions, today announced a new strategic plan that features the largest investment in the history of the 52-year-old company.

Key Points: 
  • CHANHASSEN, Minn., June 11, 2021 /PRNewswire/ -- IWCO Direct, a leading provider of data-driven direct marketing solutions, today announced a new strategic plan that features the largest investment in the history of the 52-year-old company.
  • The investment of approximately $50 million will accelerate IWCO Direct's evolution as a leading strategic solutions partner, well-positioned to meet the current and future needs of performance marketers.
  • "With this historic investment in IWCO Direct, we will quickly and significantly enhance the value we can bring to marketers in delivering response and business impact through our strategy, creative, data, and campaign execution," stated John Ashe, CEO of IWCO Direct.
  • "We are excited to share our plans for investment and growth as we move forward with this strategic plan to position IWCO Direct as a leading data-driven solutions company," continued Ashe.

ValvTechnologies, Inc. Names Juliana Herman, Global Marketing Director

Retrieved on: 
Friday, June 11, 2021
Marketing, Business, Articles, Business process, Chief marketing officer, Product marketing, Global marketing, Cision, Valve

HOUSTON, June 10, 2021 /PRNewswire-PRWeb/ -- ValvTechnologies, Inc., manufacturer of zero-leakage severe service isolation valve solutions, has named Juliana Herman as Director of Global Marketing.

Key Points: 
  • HOUSTON, June 10, 2021 /PRNewswire-PRWeb/ -- ValvTechnologies, Inc., manufacturer of zero-leakage severe service isolation valve solutions, has named Juliana Herman as Director of Global Marketing.
  • Herman is responsible for the development and deployment of ValvTechnologies' marketing strategy, product and brand management, marketing programs, communication campaigns, and market analysis on a global basis.
  • Most recently, she served as Senior Product Marketing Manager for Emerson with responsibility for pneumatic valve actuation products.
  • Previously, she was Director of Marketing and Sales at Dynamic Air Shelters, Manager of Market Analysis at Cameron Valves & Measurement, and Senior Market Analyst at Curtiss-Wright's Flow Control Oil & Gas Systems business.

Harvest One Adds 11,000+ New Distribution Points in U.S. for the Dream Water Brand Further Enhancing the Global Growth Strategy

Retrieved on: 
Thursday, June 10, 2021
Marketing, Product management, Communication design, Marketing strategy, Brand, Graphic design, Product placement, Product marketing, Market, Retail

Harvest One continues to focus on the distribution expansion of Dream Water within the North American market.

Key Points: 
  • Harvest One continues to focus on the distribution expansion of Dream Water within the North American market.
  • Recent partnerships with five major retailers will have Dream Water available in an additional 11,000 retail locations within the U.S. market.
  • Each of these partnerships provides unique product placements that will focus on brand awareness and product trial.
  • Entrance into new and emerging channels has been a key priority of the organization and the Company continues to execute on this strategy.

Nucleus Research’s 2021 Marketing Automation Value Matrix Highlights Vendors Meeting New Consumer Demands

Retrieved on: 
Wednesday, June 9, 2021
Marketing, Communications, Data management, Other Technology, Technology, Marketing, Business, Product management, Services marketing, Marketing automation, Product marketing, Customer experience, Customer relationship management, Data driven marketing

With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Researchs 2021 Marketing Automation Value Matrix.

Key Points: 
  • With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Researchs 2021 Marketing Automation Value Matrix.
  • The Nucleus Research Marketing Automation Value Matrix provides an assessment of the market based on how vendors deliver value to customers.
  • The overall goal for both marketing technology vendors and marketers is to provide one-to-one customer experience, said Nucleus Research Analyst Jason Blackthorne.
  • To download the full 2021 Marketing Automation Technology Value Matrix, click here .

Greater Than One Group Appoints New SVP Of Strategy & Growth

Retrieved on: 
Wednesday, June 9, 2021
Marketing, Business, Articles, Business process, Marketing communications, Product marketing, Sales, Advertising

"GTOGroup's focus on attractingtoptalentwith varied experiencesis one of the main selling points for me personally,"Myceksaid.

Key Points: 
  • "GTOGroup's focus on attractingtoptalentwith varied experiencesis one of the main selling points for me personally,"Myceksaid.
  • His background in both sales and marketing with industry leaders will prove invaluable as we continue on our growth path."
  • "GTO is uniquely built to create better healthcare and marketing communications through the integration of data, content, media and technology.
  • Founded in 2000 and included in the "Top 100 Agencies 2020" by Medical Marketing & Media, GTO Groupremainsprivatelyheld.

Global SURF Market (2021 to 2026) - by Product Type, Water Depth, Application and Region - ResearchAndMarkets.com

Retrieved on: 
Wednesday, June 9, 2021
Oil, Gas, Energy, Surf, Product marketing

The report presents the analysis of SURF market for the historical period of 2016-2020 and the forecast period of 2021-2026.

Key Points: 
  • The report presents the analysis of SURF market for the historical period of 2016-2020 and the forecast period of 2021-2026.
  • The report analyses the SURF Market by Product Type (Flowline, Umbilical, Riser).
  • The report analyses the SURF by Water Depth (Shallow water, Deepwater).
  • Also, the attractiveness of the market has been presented by region, Product Type, Water Depth, Application.

Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Retrieved on: 
Wednesday, June 9, 2021
Data management, Technology, Other Communications, Publishing, Marketing, Advertising, Communications, Search engine optimization, Search engine marketing, Software, Networks, Business software, Software, Business, Enterprise software, Project management software, Workfront, Content management systems, Adobe Experience Cloud, Adobe Inc., Product marketing

Dentsus enterprise content solution, Content Symphony, has been named a Partner Solution for Adobes new Marketing System of Record, which the company unveiled at Adobe Summit.

Key Points: 
  • Dentsus enterprise content solution, Content Symphony, has been named a Partner Solution for Adobes new Marketing System of Record, which the company unveiled at Adobe Summit.
  • Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects the full marketing lifecycle across campaigns, marketing operations, creative, and content.
  • Together, Adobe and Content Symphony allow marketers to:
    Eliminate silos and connect people, processes, data, and technology
    This builds on dentsus original Content Symphony offering launched in 2020, a scalable content production solution that delivers global consistency & local variation.
  • The combined strength of Adobe Experience Cloud and marketing workflow tools across the entire marketing lifecycle creates a marketing system of record that connects the people, processes and technologies to power the work and content behind great customer experiences, We are proud to recognize Content Symphony as a partner solution and delivery platform for our marketing system of record.

Grove Collaborative Appoints Jennie Perry As Chief Marketing Officer

Retrieved on: 
Wednesday, June 9, 2021
Manufacturing, Home Goods, Environment, Retail, Packaging, Product management, Marketing, Business, Marketing strategy, Chief marketing officer, Brand management, Brand, Product marketing, Articles

Grove Collaborative, the leading sustainable consumer products company that creates innovative natural products and offers a curated selection of home and personal care products, announced today the appointment of Jennie Perry as Chief Marketing Officer.

Key Points: 
  • Grove Collaborative, the leading sustainable consumer products company that creates innovative natural products and offers a curated selection of home and personal care products, announced today the appointment of Jennie Perry as Chief Marketing Officer.
  • In this position, Perry will lead Groves marketing strategy and be responsible for overseeing brand strategy, creative, growth marketing, communications and consumer insights.
  • Prior to her role in Prime, she built the first marketing organization within Amazon retail and served as Chief Marketing Officer, Amazon Fashion.
  • Grove is transforming the consumer packaged goods category with our Beyond Plastic initiative, through reducing the use of plastic, reimagining product formats, and calling on industry collaboration to help solve the plastic crisis, said Jennie Perry, Chief Marketing Officer of Grove Collaborative.