BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
The 12-color palette includes a mix of light neutrals, versatile grays, and warm whites for the gathering spaces of the home, and a variety of blues for personal spaces like the main bedroom and bathroom. Zillow's research found that recent and prospective buyers said they were more interested in touring and buying a home with a light blue bathroom and, on average, were willing to pay 1.6 percent more than expected -- or nearly $5,000 on a typical U.S. home.*
- BEHR Paint and Zillow have partnered to curate a palette ofinviting interior paint colors that enhance a buyer's first impression and could ultimately increase the return on investment (ROI) of the home.
- "Color can evoke a strong emotional and psychological response to a space," said Erika Woelfel, Vice President of Color & Creative for Behr.
- The colors featured in the BEHR and Zillow Interior Color Palette are available now, exclusively at The Home Depot stores nationwide.
- Zillow Group's brands, affiliates and subsidiaries include Zillow, Zillow Offers, Zillow Premier Agent, Zillow Home Loans, Zillow Closing Services, Zillow Homes, Inc., Trulia, Out East, StreetEasy and HotPads.