MARS RELEASES STAR-STUDDED M&M'S® "ALMOST CHAMPIONS" SUPER BOWL LVIII AD FEATURING SCARLETT JOHANSSON CAMEO
NEWARK, N.J., Feb. 6, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, "Almost Champions," revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith. In the spot, Johansson and the trio of NFL Legends are shown in a lab with the beloved M&M'S characters admiring the first-of-its-kind "M&M'S Almost Champions Ring of Comfort," while having a self-effacing laugh about the feeling of being "almost champions." Each of these incredibly talented superstars came together with one of the world's biggest brands to humbly relate to finishing as the runner-up in their respective Oscar® nominations and Super Bowl appearances. The ad uses M&M'S signature humor and leans into M&M'S purpose of using the power of fun to create a world where everyone feels they belong, bringing this star-studded group together in a way only M&M'S can.
- NEWARK, N.J., Feb. 6, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, " Almost Champions ," revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith.
- The innovative ring upends the long-standing sports tradition that only the winning team walks away with a Super Bowl ring.
- "My favorite thing about Mars' M&M'S Super Bowl campaign is the encouragement to have fun and a sense of humor, whether you're a winner or not," said Scarlett Johansson of her appearance in the spot.
- "It's playful and comforting at the same time, just like one of my all-time favorite Mars candies, Peanut Butter M&M'S.