Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China
This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
- This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
- For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory.
- With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy.
- Working together, we look forward to shaping the future!”
For more information and market statistics please see post on the company’s website.