Tony the Tiger® Tackles Twitch and Becomes the First-Ever Brand Mascot Working with Twitch to Transform into an Interactive VTuber
BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Twitch's Brand Partnership Studio. Tony will make his streaming debut — making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber — in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event.
- Tony will make his streaming debut making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event.
- Tony the Tiger's Cereal Bowl is the perfect opportunity for deeper engagement with fans on Twitch.
- Tony will also unveil his custom Kellogg's Frosted Flakes gaming rig, complete with a milk-coolant PC keeping everything running smoothly.
- "Bringing an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio," said Adam Harris, Global Head of Twitch's Brand Partnership Studio.