Frosted Flakes

Pop-Tarts® x Depop is Here For Fashion and Food Fans Craving Unique Flavor-Inspired Looks

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Thursday, September 22, 2022

BATTLE CREEK, Mich., Sept. 22, 2022 /PRNewswire/ -- Pop-Tarts is taking its iconic flavors from edible to wearable in a new collaboration with fashion marketplace, Depop. United by the power of nostalgia and a crazy-good fanbase, the two brands are launching the official Pop-Tarts x Depop Collection featuring five unique, flavor-inspired collections. Each collection includes thrifted pieces hand-selected by Depop's most ingenious creators, drawing inspiration from a beloved Pop-Tarts flavor:

Key Points: 
  • United by the power of nostalgia and a crazy-good fanbase, the two brands are launching the official Pop-Tarts x Depop Collection featuring five unique, flavor-inspired collections.
  • That means no matter which flavors fans love the most, fashion-and-food-lovers can now go all-in on their go-to Pop-Tarts through these one-of-a-kind looks.
  • The flavor collections will be available on the official Pop-Tarts Shop on the Depop app and Depop.com.
  • Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries.

Kellogg® and Little Debbie® Recreate Childhood Memories at the Breakfast Table with New Kellogg's® Little Debbie® Nutty Buddy® Cereal

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Wednesday, September 21, 2022

BATTLE CREEK, Mich., Sept. 21, 2022 /PRNewswire/ -- Kellogg's® and Little Debbie® are bringing back sweet moments of nostalgia by expanding their lineup of classic treat-inspired cereals with their latest collab: Kellogg's® Little Debbie® Nutty Buddy® Cereal.

Key Points: 
  • "Since dropping our first two Little Debbie cereals, fans have been hungry to see Kellogg transform more Little Debbie snacks into cereal," said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal.
  • "Our newest collaboration brings the iconic Little Debbie Nutty Buddy bars to the breakfast table for the first time ever."
  • Kellogg's Little Debbie Nutty Buddy Cereal is the third Little Debbie treat to become a cereal.
  • The two fan-favorite brands first teamed up in 2020 to create Kellogg's Little Debbie Oatmeal Creme Pies Cereal and Kellogg's Little Debbie Cosmic Brownies Cereal.

Kellogg and Albertsons Companies join forces to feed children in need

Retrieved on: 
Monday, September 19, 2022

BATTLE CREEK, Mich., Sept. 19, 2022 /PRNewswire/ -- Kellogg Company and Albertsons Companies, one of the largest food and drug retailers in the United States, have teamed up for the third year to tackle the ongoing issue of childhood hunger in the communities they serve.

Key Points: 
  • Another $25,000 will be donated to Albertsons Companies Foundation's Nourishing Neighbors in the three communities where the retailer is able to drive the greatest awareness of food insecurity in store.
  • "At Albertsons Cos., we believe every child deserves a healthy breakfast every day," said Christy Duncan Anderson, President and Executive Director, Albertsons Cos. Foundation.
  • "With 9 million children in America not knowing where their next meal will come from, the need to help feed and fulfill continues," said Michael Ross, Customer Team Lead, Kellogg Company.
  • "Kellogg's Better Days(TM) Promise is committed to feeding people in need, and we're proud to partner with Albertsons Cos. for the third year to support children in our communities."

CHEEZ-IT® CROWNS 100% REAL ORIGINALS OF REALITY TV - SNOOKI AND RUPAUL - WITH EXCLUSIVE BOX FEATURES

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Thursday, September 15, 2022

BATTLE CREEK, Mich., Sept. 15, 2022 /PRNewswire/ -- Since the first show of the modern reality TV era hit the airwaves in 1992, Cheez-It® has been by fans' side as THE original cracker made with 100% real cheese to snack on during those can't-miss nights and weekend-long watch-a-thons. Cheez-It has even made a few cameos as a go-to snack on-screen. To celebrate 30 years of reality TV realness, Cheez-It is honoring the only genre that's as obsession-inspiring as Cheez-It crackers with exclusive Cheez-It Reality TV Collector's Cheddition boxes.

Key Points: 
  • To celebrate 30 years of reality TV realness, Cheez-Itishonoring the only genre that's as obsession-inspiring as Cheez-It crackers with exclusive Cheez-It Reality TV Collector's Cheddition boxes.
  • The two limited-cheddition boxes each showcase an iconic 100% Real Original star of reality TV Nicole "Snooki" Polizzi and RuPaul who've made their unmissable mark in the reality TV space with their oftenabsurd,sometimessalty, alwayssatisfyingpersonas on camera.
  • of the two exclusive Cheez-It Reality TV Collector's Cheddition boxes on CheezItHQ.com starting with a limited quantity for pre-sale today, Sept. 15, at 8 a.m.
  • Visit CheezItHQ.com for your chance to snag exclusive Cheez-It Reality TV Collector's Cheddition box.

NO MILK? NO PROBLEM. JUST ADD WATER TO NEW KELLOGG'S® INSTABOWLS FOR REAL MILK IN THIS FIRST-EVER CEREAL INNOVATION FROM KELLOGG'S

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Thursday, September 8, 2022

BATTLE CREEK, Mich., Sept. 8, 2022 /PRNewswire/ -- Cereal and milk go together like peanut butter and jelly. But if you're like the 68% of adults who enjoy cereal and prefer breakfast foods that are easy to eat on the go1, that can be hard when shuffling kids in the carpool line, catching the train or sitting in rush hour. In a revolutionary cereal innovation from Kellogg's, cereal lovers can now add cold water to new Kellogg's® Instabowls to get real milk instantly. The new line-up offers a delicious and convenient way to enjoy Kellogg's Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with the same great taste anywhere, anytime — no milk required!

Key Points: 
  • In a revolutionary cereal innovation from Kellogg's, cereal lovers can now add cold water to new Kellogg's Instabowls to get real milk instantly.
  • Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir.
  • "2
    Kellogg's Instabowls come in four iconic cereal varieties Kellogg's Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.
  • 1 Kellogg proprietary study (Kellogg RTEC Consumer Segmentation, Cereal Demand Chain, The Cambridge Group, TCG Analysis, Feb 2020)
    View original content to download multimedia: https://www.prnewswire.com/news-releases/no-milk-no-problem-just-add-wat...

Kellogg Company to Webcast Presentation at the Barclays 2022 Global Consumer Staples Conference

Retrieved on: 
Wednesday, August 31, 2022

BATTLE CREEK, Mich., Aug. 31, 2022 /PRNewswire/ -- Kellogg Company (NYSE: K) will webcast a fireside chat at the Barclays 2022 Global Consumer Staples Conference at 8:15 am EDT, Wednesday, September 7, 2022.

Key Points: 
  • BATTLE CREEK, Mich., Aug. 31, 2022 /PRNewswire/ -- Kellogg Company (NYSE: K) will webcast a fireside chat at the Barclays 2022 Global Consumer Staples Conference at 8:15 am EDT, Wednesday, September 7, 2022.
  • Speaking on behalf of Kellogg Company will be Steve Cahillane, Chairman and Chief Executive Officer.
  • We are creating better days and a place at the table for everyone through our trusted food brands.
  • Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles.

TOWN HOUSE® RECRUITS DESMOND HOWARD TO DEBUT NEW FOOTBALL-SHAPED GAME DAY DIPPERS

Retrieved on: 
Wednesday, August 31, 2022

BATTLE CREEK, Mich., Aug. 31, 2022 /PRNewswire/ -- Town House® is celebrating the highly anticipated return of football with a game-winning twist on a fan-favorite product. To welcome back tailgating and help elevate game day spreads across the country, the brand released specially shaped football-themed crackers in its popular dippable format: Town House® Game Day Dippers.

Key Points: 
  • To welcome back tailgating and help elevate game day spreads across the country, the brand released specially shaped football-themed crackers in its popular dippable format: Town HouseGame Day Dippers.
  • With endless tailgating dipping possibilities, the limited-edition Town House Game Day Dippers are sure to be a touchdown at any fall gathering.
  • Who better to introduce fans to the new go-to tailgating bites than pro football legend and college game day analyst, Desmond Howard?
  • Town House is partnering with the former wide receiver to offer Desmond's favorite dip recipes and playbook of game day cracker dipping techniques, including:
    Dip & Twist: Go down the middle with your Town House Game Day Dippers cracker.

KELLOGG'S FROSTED FLAKES®, TONY THE TIGER® AND QUARTERBACK JALEN HURTS GET MORE KIDS PLAYING IN AN UNFORGETTABLE MISSION TIGER™ EXPERIENCE IN PHILADELPHIA

Retrieved on: 
Monday, August 29, 2022

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football players like MVPs. Tony rallied his biggest Kellogg's Frosted Flakes® Mission Tiger™ team yet to unveil a donation to bring back three middle school Rookie Tackle teams and start a new girls' flag football program at six middle schools. The new uniforms, equipment, field upgrades, buses and coaches are just what these kids need to get back in the game.

Key Points: 
  • The new uniforms, equipment, field upgrades, buses and coaches are just what these kids need to get back in the game.
  • In addition to putting on the game of a lifetime, Tony and Hurts surprised the students with a Mission Tiger donation that will help the School District of Philadelphia expand their middle school sports programs.
  • "Tony the Tiger, Jalen Hurts, and the whole CBS Sports crew gave our student athletes an experience of a lifetime.
  • Quarterback Jalen Hurts is the latest athlete superstar to join Mission Tiger.

Tony the Tiger® Tackles Twitch and Becomes the First-Ever Brand Mascot Working with Twitch to Transform into an Interactive VTuber

Retrieved on: 
Monday, August 15, 2022

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Twitch's Brand Partnership Studio. Tony will make his streaming debut — making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber — in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event. 

Key Points: 
  • Tony will make his streaming debut making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event.
  • Tony the Tiger's Cereal Bowl is the perfect opportunity for deeper engagement with fans on Twitch.
  • Tony will also unveil his custom Kellogg's Frosted Flakes gaming rig, complete with a milk-coolant PC keeping everything running smoothly.
  • "Bringing an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio," said Adam Harris, Global Head of Twitch's Brand Partnership Studio.

Kellogg Company Creates Better Days for Over 1.3 Billion People Since 2015

Retrieved on: 
Tuesday, August 9, 2022

BATTLE CREEK, Mich., Aug. 9, 2022 /PRNewswire/ -- Since 2019, Kellogg has been working toward its ambitious goal of creating better days for 3 billion people by the end of 2030. It is detailing its environmental, social and governance (ESG) progress through its latest global annual ESG report, debuting today on betterdays.kelloggcompany.com. Kellogg is proud that it is well on track to achieve its goal, having created better days for over 1.3 billion people since 2015.

Key Points: 
  • Kellogg is proud that it is well on track to achieve its goal, having created better days for over 1.3 billion people since 2015.
  • The company's Kellogg's Better Days Promise is to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability and equity, diversity and inclusion.
  • Through Kellogg's Better Days Promise ESG strategy, the company is committed to:
    Nourishing 1 billion people with our foods.
  • As part of our Kellogg's Better Days Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030.