Retail Media Innovator Melanie Zimmermann joins Criteo to Lead its Global Retail Media Practice
NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the commerce media company, today announced the appointment of Melanie Zimmermann to lead its global retail media practice. As General Manager, Global Retail Media, she will be responsible for further building and scaling Criteo's retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo's leading position in commerce media.
- NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the commerce media company, today announced the appointment of Melanie Zimmermann to lead its global retail media practice.
- As General Manager, Global Retail Media, she will be responsible for further building and scaling Criteo's retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo's leading position in commerce media.
- At Criteo, Zimmermann will report to Chief Revenue Officer Brian Gleason and her team will be in charge of driving the global vision and strategy of Criteo's retail media practice and forging alignment across regions.
- Most recently at Instacart as VP and General Manager of Retail Media, Howard-Sarin brings to Criteo over a dozen years of retail media experience with leadership positions at eBay Ads and Walmart Connect.