Li Ning Company Continued to Pursue the Core Strategy of "Single Brand, Multi-Categories, Diversified Channels", Focused on Core Categories to Achieve Stable Development
In 2023, the Group continued to focus the core strategy of "Single Brand, Multi-categories, Diversified Channels" with a focus on professional sports in the five core categories, namely basketball, running, fitness, badminton, and sports casual.
- In 2023, the Group continued to focus the core strategy of "Single Brand, Multi-categories, Diversified Channels" with a focus on professional sports in the five core categories, namely basketball, running, fitness, badminton, and sports casual.
- Through its efforts dedicated to brand reputation and product innovation, the Group has developed a comprehensive layout of functional products.
- In 2023, the Group continued to focus on the core strategy of "Single Brand, Multi-categories, Diversified Channels" and optimized LI-NING's experience value continuously.
- The Group focused on building the competitive advantages of products from its core categories.