SEEHER AND DENTSU RESEARCH SHOWS GLOBAL CONSUMERS BELIEVE MEDIA AND BRANDS BEAR A RESPONSIBILITY TO IMPROVE WOMEN'S EQUALITY
NEW YORK, March 7, 2024 /PRNewswire/ -- A new report finds that 82% of adults surveyed globally believe the media has a responsibility to improve women's equality, while 80% believe brands bear the same responsibility.
- Conducted by SeeHer , the global gender equality initiative within the ANA that champions the positive representation of women, in partnership with dentsu , "Global Perceptions of Progress on Gender Equality" uncovers viewpoints around gender equality and what role media and advertising play across cultures.
- The study also revisits U.S. perceptions of gender equality by analyzing results from SeeHer and dentsu's first iteration of the research report from 2021.
- "Global Perceptions of Progress on Gender Equality" uncovered numerous findings and insights, including:
HOPE TURNS TO DISILLUSIONMENT IN THE U.S. - Research from "Global Perceptions of Progress on Gender Equality" found:
However, the report found there are significant differences in how gender equality is perceived, addressed, and approached by region.