Consumers Expect Personalized Experiences, Social Engagement and Diverse Content: Can Media Deliver?
NEW YORK, March 20, 2024 /PRNewswire/ --
- User-generated content (UGC) on social media platforms — as well as trusted online creators — both fuel and compete with streaming video.
- Media and entertainment (M&E) companies can leverage Deloitte's data and insights to learn how consumers' interests, attitudes and identities have changed.
- Social media platforms are not merely competitors; they can be influential collaborators for media companies as they aim to captivate and maintain audience engagement.
- Diverse audiences are more likely to think that social media videos are much more diverse than TV shows and movies.