Philips Avent launches new brand positioning in North America, Share the Care, leveraging the Daylight Saving time change to share a powerful message about supporting mothers
Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too.
- Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too.
- The first in a series of activations, the launch highlights the critical need to give moms more time.
- Let's start the conversation with the moms around us and ask: could you do with some help today?
- Philips Avent partnered with advertising agency LePub Amsterdam to develop and bring the new positioning to life.