Playboy Names Cardi B As First-Ever Creative Director In Residence
LOS ANGELES, Dec. 02, 2021 (GLOBE NEWSWIRE) -- Playboy, the globally-recognized, iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc. (Nasdaq: PLBY), announced today an expansive collaboration with multi-platinum music superstar, entrepreneur, and social activist Cardi B. In her new role as Playboy’s first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more. In addition, Cardi B will serve as the Founding Creative Director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD.
- In her new role as Playboys first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.
- In addition, Cardi B will serve as the Founding Creative Director and a founding member of Playboys upcoming creator-led platform, CENTERFOLD.
- Cardi B continued, Im also excited to launch our new creator-led platform, CENTERFOLD.
- Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy, said Ben Kohn, Chief Executive Officer of PLBY Group.