IDC Forecasts Robust Growth for AR/VR Headset Shipments Fueled by the Rise of Mixed Reality
While global shipments for augmented reality and virtual reality (AR/VR) headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to new data from the International Data Corporation ( IDC ) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker .
- While global shipments for augmented reality and virtual reality (AR/VR) headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to new data from the International Data Corporation ( IDC ) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker .
- New headsets such as Apple's Vision Pro and additional launches towards the end of the year will help drive growth as macroeconomic conditions improve across the globe.
- "Along with Apple, many companies such as Meta and others have already begun their journey, transitioning from VR to Mixed Reality; ultimately laying the groundwork for true AR experiences."
- Next, look at how companies will increasingly incorporate artificial intelligence to analyze data and generate virtual content for the user.