Positioning

Raven Autonomy™ Names the JRT agency® Global Communications Agency of Record

Retrieved on: 
Tuesday, March 9, 2021
Marketing, Business, Articles, JRT, HP Autonomy, Raven Industries, Positioning

FARMINGTON HILLS, Mich., March 9, 2021 /PRNewswire/ -- Raven Industries, Inc. , the leader in precision agriculture solutions, has selected the JRT agency as agency of record for Raven Autonomy, a key strategic growth platform for Raven Applied Technology, after a nationwide agency review.

Key Points: 
  • FARMINGTON HILLS, Mich., March 9, 2021 /PRNewswire/ -- Raven Industries, Inc. , the leader in precision agriculture solutions, has selected the JRT agency as agency of record for Raven Autonomy, a key strategic growth platform for Raven Applied Technology, after a nationwide agency review.
  • JRT, a fully integrated communications agency, will support Raven Autonomy's global brand positioning and marketing strategy.
  • JRT made it very clear that brave and bold will lead the way in the market and we strongly agree."
  • The JRT agency is a thoroughly modern communications company that moves brands at the speed of the customer.

Global Automotive High-precision Market Research Report, 2020-2021 with Focus on the Chinese Industry - ResearchAndMarkets.com

Retrieved on: 
Monday, March 8, 2021
General Automotive, Automotive Manufacturing, Manufacturing, Automotive, Geopositioning, Articles, Science and technology, Surveying, Mobile technology, Positioning, Global Positioning System, Precise Point Positioning, Mobile phone tracking, Locata Corporation

The "Automotive High-precision Positioning Research Report, 2020-2021" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Automotive High-precision Positioning Research Report, 2020-2021" report has been added to ResearchAndMarkets.com's offering.
  • Automotive High-precision Positioning Research Report, 2020-2021 highlights characteristics, industry dynamics and market size of different high-precision positioning technologies (based on signals, environmental features, inertial navigation, etc.
  • Precise positioning for all scenarios will provide a critical guarantee for safe, reliable vehicle operation, contributing to massive commercial use of automated driving.
  • In current stage, some positioning technology solution providers have begun to make deployments in this field.

Worldwide Telehealth Industry to 2025 - Advancements in Telecommunications Presents Opportunities - ResearchAndMarkets.com

Retrieved on: 
Friday, March 5, 2021
Technology, General Health, Health, Telecommunications, Articles, Philosophy, Branches of philosophy, Product management, Business process, Market research, Marketing strategy, Ansoff Matrix, Market analysis, Product marketing, Analysis, Positioning

The report includes in-depth qualitative analysis, verifiable data from authentic sources and projections about market size.

Key Points: 
  • The report includes in-depth qualitative analysis, verifiable data from authentic sources and projections about market size.
  • The primary research is done through interviews, surveys and observation of renowned personnel in the industry.
  • The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix.
  • The report also contains a competitive analysis using Positioning Quadrants, a Proprietary competitive positioning tool.

Givaudan Launches Groundbreaking Consumer Segmentation Tool In North America Focused On Flavor

Retrieved on: 
Thursday, March 4, 2021
Marketing, Market segmentation, Image segmentation, Positioning, Givaudan, Segment, Targeted advertising

CINCINNATI, Ohio, March 4, 2021 /PRNewswire/ -- Givaudan Taste & Wellbeing has partnered with leading market intelligence firm Bellomy to launch FlavorFinders, a unique research-backed, patent pending segmentation tool that will evolve the way flavor strategy is built, for the North America Market.

Key Points: 
  • CINCINNATI, Ohio, March 4, 2021 /PRNewswire/ -- Givaudan Taste & Wellbeing has partnered with leading market intelligence firm Bellomy to launch FlavorFinders, a unique research-backed, patent pending segmentation tool that will evolve the way flavor strategy is built, for the North America Market.
  • FlavorFinders uses proprietary research to help identify flavor selections and strategies more efficiently, meeting consumers on their own flavor adoption curve.
  • "FlavorFinders works with brands that already have a segmentation model in place to further define the flavor personality characteristics of those segments.
  • For brands without a clearly defined segmentation strategy and only have simple demographics targets, FlavorFinders can really enhance their targeting as well as their positioning.

EQS-News: Meyer Burger commissions Jung von Matt with new brand and product positioning

Retrieved on: 
Thursday, March 4, 2021
Marketing, Product management, Brand management, Business, Articles, Meyer Burger, Positioning, Brand, Outline of marketing, Corporate branding

Creative agency develops new corporate design, brand strategy and marketing campaign

Key Points: 
  • Creative agency develops new corporate design, brand strategy and marketing campaign
    Meyer Burger Technology Ltd (SIX Swiss Exchange: MBTN) has commissioned Jung von Matt to reposition its brand.
  • "We want to position Meyer Burger as the leading European solar brand and set new standards.
  • The services include the complete brand identity from logo to corporate design and the new strategic orientation and positioning of the Meyer Burger brand as well as a digital marketing campaign.
  • The new positioning and brand identity will be presented at the online media conference on March 11.

MarketingProfs Launches Consulting Services that Deliver a Powerful and Consistent Story Across the Customer Journey

Retrieved on: 
Tuesday, March 2, 2021
Marketing, Business, Articles, Business process, Positioning

We pride ourselves on designing high-quality, hands-on, educational opportunities that provide real-world skills for all levels in a marketing organization," said Valerie Witt, President, MarketingProfs.

Key Points: 
  • We pride ourselves on designing high-quality, hands-on, educational opportunities that provide real-world skills for all levels in a marketing organization," said Valerie Witt, President, MarketingProfs.
  • So many marketers are struggling to deliver a powerful and consistent story to the market.
  • MarketingProfs DNA consulting services provide B2B marketers with a consistent, powerful story, from positioning to sales content.
  • MarketingProfs produces training programs, online events, conferences (including MarketingProfs B2B Forum), and supplementary free resources.

Beyond Amazon: Corporate Soul Searching adds Life and Revenue to a Brand

Retrieved on: 
Friday, February 26, 2021
Product management, Marketing, Business, Communication design, Articles, Brand, Graphic design, Positioning

Diversifying into strategic sales channels and brand-building opportunities is important for a company's viability and scalability.

Key Points: 
  • Diversifying into strategic sales channels and brand-building opportunities is important for a company's viability and scalability.
  • "Our proprietary Brand Architecture methodology identifies the corporate soul and builds their brand for expansion and longevity."
  • Christie & Co's Brand Architecture methodology is a research-based synthesis of relevant market trends, analyses of competing brands, an examination of a company's existing brand positioning integrated into the development of the brand evolution and architecture to support the company's continued expansion and scalability.
  • With the Brand Architecture completed and implemented, the trust grows because consumers resonate with the heart and soul of the brand and will stay loyal."

DGAP-News: FYI Resources Ltd (ASX: FYI) (FYI or the Company) is pleased to announce the commencement by the Company in establishing a quotation on the 'over the counter' (OTC) market in the United States.

Retrieved on: 
Wednesday, February 24, 2021
Marketing, DFS Furniture, Positioning, DFS Group, Business process, Business

FYI's is positioning itself to be a significant producer of 4N and 5N HPA in the rapidly developing high-tech product markets.

Key Points: 
  • FYI's is positioning itself to be a significant producer of 4N and 5N HPA in the rapidly developing high-tech product markets.
  • The DFS referred to in this announcement is a study of the potential viability of the Cadoux Kaolin Project.
  • The DFS is based on the material assumptions outlined in the announcement made 11 March 2020 and the appended summary of the DFS.
  • Investors should note that there is no certainty that the Company will be able to raise the amount of funding when needed.

Resonant to Present at Arete Tech Conference on March 3rd

Retrieved on: 
Monday, February 22, 2021
Articles, Technology, Mobile telecommunications, Science and technology, Internet of things, Technology forecasting, Goldman Sachs, Subprime mortgage crisis, 5G, Areté, Positioning

For more information on the conference or to attend the RF filter industry panel discussion, please contact your Arete Research representative.

Key Points: 
  • For more information on the conference or to attend the RF filter industry panel discussion, please contact your Arete Research representative.
  • Arete ( https://www.arete.net/ ) is a leading independent research house specialising in Global TMT, founded in early 2000 by the former top rated tech desk at Goldman Sachs.
  • Working with Resonant, customers enhance the connectivity of current mobile devices, while preparing for the demands of emerging 5G applications.
  • To learn more about Resonant, view the series of videos published on its website that explain Resonant's technologies and market positioning:

After 25 Years, Marc Anthony Continues to Elevate the Brand with an Energetic and Fun Repositioning

Retrieved on: 
Monday, February 22, 2021
Musicians, Marketing, Product management, Singers, Brand management, Brand, Communication design, Graphic design, Marc, Positioning, Engagement marketing, Jennifer Lopez

Now, surpassing its 25th year, the Marc Anthony brand continues to rise, not only through global expansion, but with a fresh voice and visual identity to keep brand engagement a priority.

Key Points: 
  • Now, surpassing its 25th year, the Marc Anthony brand continues to rise, not only through global expansion, but with a fresh voice and visual identity to keep brand engagement a priority.
  • With the new positioning, the brand has shortened its name to Marc Anthony originally Marc Anthony True Professional.
  • Today, this knowledge and passion lives well beyond the lab asthe Marc Anthony team continues to share their legacy of innovation.
  • Visit marcanthony.com for more information on Marc Anthony, A MAV Beauty Brand.