NestReady Surveys Credit Unions on the Use of Marketing and Advertising Technology Platforms
Retrieved on:
Wednesday, August 14, 2019
Data management, Technology, Mobile, Wireless, Other Construction & Property, Residential Building & Real Estate, Construction & Property, Other Professional Services, Marketing, Advertising, Finance, Communications, Banking, Professional services, Other Technology, Software, Marketing, Online advertising, Big data, Market segmentation, Marketing automation, Digital marketing, Targeted advertising, Analytics
NestReady , a technology firm that develops platforms to put lenders at the center of the homebuying process, surveyed 1,500 top U.S. credit unions on their uses of technology for advertising and marketing.
Key Points:
- NestReady , a technology firm that develops platforms to put lenders at the center of the homebuying process, surveyed 1,500 top U.S. credit unions on their uses of technology for advertising and marketing.
- NestReady surveyed the credit unions about more than 500 different platforms across several technology categories: web analytics, audience data management (DMPs), media buying/demand-side platforms (DPSs), cross-channel retargeting, digital ad exchanges, A/B testing and content/conversion optimization, live chat, marketing automation, video platforms, tag management solutions and social media tools.
- These findings indicate that credit unions could use technology to their advantage to more effectively to serve their members.
- The Digital Marketing Tools used by the Top 1,500 Credit Unions in the U.S., including detailed analysis and takeaways, is available here .