Smirnoff Lemonades to Splash Down at the First-Ever Billboard MusicCon, Quenching the Thirst for Fun We've All Been Craving
NEW YORK, May 11, 2022 /PRNewswire/ -- These days, fun is in high demand and short supply - not anymore. Smirnoff is taking over the first-ever Billboard MusicCon, elevating fun to new heights. As the presenting partner of the inaugural weekend in Las Vegas May 13-14, Smirnoff will introduce its NEW Smirnoff Lemonade Collection, including the new Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs and new Smirnoff Peach Lemonade flavored spirit. Billboard MusicCon goers (21+) are invited to "Squeeze the Day" with a vibrant lemonade wonderland experience, with delicious fun around every corner.
- Billboard MusicCon goers (21+) are invited to "Squeeze the Day" with a vibrant lemonade wonderland experience, with delicious fun around every corner.
- "Smirnoff is redefining fun with our new Neon Lemonades Variety Packs for people who refuse to settle for good, and demand great better yet, BOLD," said Lisa Lee, Smirnoff FMB Director.
- "Fun these days is in high demand and life is most fun when you make things happen rather than let life happen to you.
- That's exactly what Smirnoff Lemonades will continue to do for the people, it's the neon way to lemonade."